Web Producer

**Job no**: 530297
**Work type**: Full Time
**Location**: Sydney, NSW
**Categories**: Information Technology, Marketing / Communications
- Employment Type: Full Time Ongoing
- Remuneration: $100,354 - $107000 + 17% superannuation + leave loading
- Location: Kensington UNSW Campus (hybrid)

**Why Your Role Matters**

The Marketing & Digital Experience portfolio exists to enhance UNSW's global brand reputation and supports its 'Progress for All' strategic plan by focusing on audience centricity and leveraging advanced marketing, content, data, digital experience, and student recruitment functions. This team aims to create sharper brand distinctiveness, amplify the university's expertise, and foster deeper personalized relationships to achieve both commercial and societal impact outcomes.

The Marketing & Digital Experience portfolio has four pillars: Marketing & Content, Digital Experience, Strategy & Performance, and Future Student Recruitment, with offshore China and India operations also reporting into the portfolio.

The Web Producer plays a key role in the Digital Experience team and is responsible for optimising the performance of our web environment, through maximising lead generation and enrolment conversion for the future student’s audience in support of achieving international or local enrolment targets.

The Web Producer reports to the Web and UX Lead and has no direct reports.

**Main responsibilities Summary**
- Optimise UNSW’s web environment for future students, ensuring we deliver a connected, personalised and streamlined experience consistently across the customer journey, driving business outcomes at every connection
- Create, edit and monitor web pages to ensure our web environment is optimised to drive lead capture through the nurture and conversion of Domestic and International students
- Monitor and report on website performance and audience behaviours, seeking opportunity to optimise outcomes for International and Domestic audiences
- Execute conversion rate optimisation (CRO) initiatives with direction from the Web and UX Lead, including split testing of creative and messaging, as well as UX/UI optimisation
- As part of the Marketing & Digital Experience compatibility uplift, support accelerated technology adoption (Adobe + CRM), including participating in training and on the job learning, and implementation of new ways of working

**Who You Are**

We are looking for someone who has great communication and interpersonal skills, who is aligned with UNSW’s vision and values and comes with:

- Previous demonstrated experience creating, editing, optimising and monitoring websites
- Previous experience with a CMS is essential, ideally with Adobe Experience Manager
- Previous experience in higher education is highly regarded
- Previous experience with analytics. Ideally, previous experience with Adobe Target and Adobe Analytics products
- Demonstrated commercial acumen and understanding of digital marketing / ecommerce, with an understanding of sales funnels and activation would be ideal. Experience in student recruitment will be highly regarded

Standard working hours are Monday to Friday, business hours. The job cannot be done fully remotely (at least, one or two days a week on campus at this stage), however flexible work arrangements are available.

**Benefits**: We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. The benefits include:

- Access to up to 17% Superannuation contributions and additional leave loading payments
- Additional 3 days of leave over the end of the year period
- Discounts and entitlements (retail, education, fitness)

Recruitment process: Please submit your resume as well as cover letter that addresses your experience, your suitability for the role and why you are interested in the position.

**Applications close: 26 February 4PM**

Applications cannot be accepted if sent directly to the contact listed

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.

Position Description

**Advertised**: 15 Jan 2025 AUS Eastern Daylight Time
**Applications close**: 26 Feb 2025 AUS Eastern Daylight Time