Digital Campaign Officer

2 weeks ago

Ballarat, Australia Federation University Australia Full time

Support Federation University in achieving student growth targets and uplift our brand profile.
- Marketing - Ballarat Campus
- Full-time, fixed-term appointment until July 2025
- HEW 5 - $76,500 p.a. plus up to 17% superannuation

Position closing date: 09/09/2024

Ranked number one university in Australia for First Generation Student Enrolments (Good Universities Guide 2022) and with top rankings in Victoria around student support, social equity, skills and employment, we are driven to make difference to every student and the community providing lifelong learning, skills, and research locally, regionally, and globally.

With University and TAFE campuses in Ballarat, Berwick, Gippsland, and the Wimmera we are positioned to provide pathways from vocational education and skills training through to higher education.

About the role

You will assist in the delivery of integrated domestic and international marketing campaigns across multiple paid and owned digital and traditional channels to support Federation in achieving student growth targets and uplift our brand profile.

You will:
- undertake planning and delivery of integrated marketing campaigns;- work with cross-functional teams to ensure brand elements are consistent;- develop digital advertising campaigns to drive brand awareness and resonance; and- utilise and embed marketing theory and practice into campaign development and execution.

About you

You will have knowledge and understanding of integrated marketing communications, brand marketing, digital advertising and data analysis. In addition, you will have strong organisational skills with the ability to meet deadlines and be a creative thinker to assist in improving and promoting the Federation University brand.

You will possess demonstrated:
- ability to work collaboratively and build relationships;- understanding and knowledge of digital marketing channels and analytics tools including, but not limited to, Dynamics365, Meta, TikTok, LinkedIn, Google, YouTube, Programmatic Display and Canva;- excellent communication skills, with the ability to articulate and present ideas effectively; and- copywriting skills and an understanding of creating integrated marketing campaign copy across multiple platforms.

Applicants are required to submit a resume and response to key selection criteria.

Federation University is committed to The Circle Back Initiative program, whereby we will respond to every applicant.

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