Digital Performance Specialist

Be part of the growth of a South Australian success story
- Join the market leading Marketing team in South Australia
- Excellent internal and external professional development opportunities

**About Us**

At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and development to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.

We provide a dynamic environment where professionals can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.

If you're a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.

**About The Role**

As the Digital Performance Specialist you will be a proactive, detail-oriented, and results-driven individual with strengths in implementation, optimisation, and reporting of digital marketing campaigns across various platforms.

You will play a key role in driving performance, improving efficiency, and contributing to the overall success of our digital marketing initiatives. You will have a strong understanding of digital marketing strategies, tools, and analytics, along with a passion for data-driven decision-making.

Key Responsibilities:
Campaign Execution and Management:

- Set up, monitor, and optimize digital marketing campaigns across channels, including search, social, display, and programmatic platforms.
- Ensure all campaigns are aligned with business goals, brand guidelines, and target audience needs.
- Collaborate with creative teams to develop and refine ad creatives and messaging.
- Manage tagging and tracking setups for accurate campaign measurement.

Campaign Media and Budget Optimisation:

- Assist in planning and executing media buys to maximise ROI.
- Review ongoing performance, offering recommendations and implementing changes to optimise results
- Monitor budgets, ensuring campaigns are delivered within allocated spend.
- Provide input on budget allocation across channels based on performance data and strategic priorities.

Performance Monitoring and Reporting:

- Track and analyse key performance indicators (KPIs) to evaluate campaign effectiveness.
- Prepare regular reports with actionable insights and recommendations for optimisation.
- Identify trends and opportunities to improve campaign performance and meet business objectives.

Collaboration and Coordination:

- Work closely with internal teams, including creative, strategy, CRM and analytics, delivering on campaign execution and targets.
- Maintain strong relationships with media partners, ensuring smooth execution and access to the latest tools and insights.
- Support cross-functional projects, ensuring seamless integration of efforts across marketing channels.

Industry Knowledge and Innovation:

- Stay updated on digital marketing trends, tools, and best practices to inform strategies and execution.
- Test and implement new technologies or platforms to drive innovation and efficiency in campaigns.

**About You**

You will have a Bachelor’s degree in Marketing, Communications, Business, or a related field, combined with experience in digital marketing. You will be proficient in platforms such as Google Ads, Meta Ads Manager, Taboola and other programmatic tools. You will have strong analytical skills with experience using tools like Google Analytics, Looker Studio, or similar. You are motivated, curious, and driven to innovate the way we approach digital marketing. The role requires an understanding, or willingness to learn and navigate tagging and tracking systems, including Google Tag Manager.

Whilst technical proficiency is important to the role, you will also have the attitude, soft skills, and capability to engage with a broad range of business stakeholders. You will possess a high level of energy, self-motivation, autonomy, initiative, and attention to detail to be successful in meeting the business demands at G’day Group. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

**Benefits**
- Health and Wellbeing - Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
- Paid Leave Benefits - Parental leave / Volunteer leave / Study leave
- Professional Development - Leadership programs / Support of external training courses / Reimbursement of pr