
Creative Lead
1 week ago
**Why Youi**
Youi is built on a passion for excellence and a burning desire to be the insurer of choice We are a pioneering company, changing the face of insurance in Australia and we've only just begun. You too can become a part of our success story.
**The role**
At Youi, we operate one of the OG in-house creative agencies, putting creativity at the heart of our business since our inception 15 years ago. We’re looking for a Creative Lead to join our vibrant in-house creative agency on the stunning Sunshine Coast. When it comes to an opportunity that is both special and rare, we reckon this one is up there.
This role is responsible for leading our creative and content strategies across paid, earned and owned channels - everything from large scale TV advertising through to compelling social storytelling. The Creative Lead will report to our In-House Creative Agency Head (Head of Creative & Production) and will oversee a team of 6 with 3 direct reports.
This role requires an inspirational and motivational leader who can develop and mentor a passionate team, with a hunger to drive our brand forward and bring world-class creative to life.
**Key Responsibilities**:
- Lead the overall creative direction of Youi’s in-house agency
- Support, develop, guide and oversee the creative and content team
- Partner as required with third parties and freelancers in the development of concepts and campaigns, bringing hybrid in-house/external teams together to deliver cohesively
- Develop and implement Youi’s creative and content strategy
- Be the expert of the Youi brand, platforms, tone, and visual identity
- Provide ongoing creative feedback, training, coaching, and mentoring to team members
- Ideate and create new creative ideas for online and offline marketing activities
- Ensure creative consistency of Youi’s brand expression across all marketing channels
- Inspire, engage, mentor and direct the creative team
**Requirements**:
- Degree or relevant TAFE Diploma or relevant industry experience
- 10+ years of experience in a Creative Lead, Creative Director or Senior Creative role
- Strong understanding of creative and design principles and assured design experience
- Experience in leading and managing agency partners
- Excellent leadership, communication, and stakeholder management skills
- Passionate about creativity and always striving for excellence
This role requires a high EQ creative leader who can leave ego at the door and drive productive and harmonious collaboration. In return, you’ll enjoy a high degree of empowerment to shape one of Australia’s leading challenger brands.
At Youi, we believe that coming to work should be fun. So we pride ourselves on an awesome culture and working environment. With a casual dress code, award winning health and wellbeing program, stunning Sunshine Coast location and a culture of high-performance - if you’re looking for a career that mixes the serious side with a slice of fun, think Youi.
**How to Apply
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