Field Marketing Manager

1 day ago

Sydney, Australia Clarrow Full time

Field & Activations Marketing Manager
- $115,000-$125,000 plus Superannuation
- Sydney - Hybrid Work Environment

**The Company**:
This company offers training, safety management, and compliance solutions for businesses of all sizes. Their combination of technology and content solutions helps safety, human resources, and operations leaders train and develop their workforce, keep workers safe and meet regulatory and operational compliance requirements. Some of their clients include large enterprise clients such as; McDonalds, Netflix, NAB, Coca-Cola, and Telstra, to name only a few.

**The Role**:
We have a fantastic opportunity for an experienced Field & Activations Marketing Manager to join the Sydney, NSW business unit.

The Field and Activations Marketing Manager (FAMM) is responsible for developing and implementing demand and lead gen marketing strategies to feed the inbound and outbound Sales functions across the APAC region. Ideating and executing both online and offline marketing strategies will be key to your success, as you manage campaigns and events from inception to post-campaign evaluation.

**Key Responsibilities**:

- Define, communicate and holistically manage the event program end-to-end for APAC.
- Responsibility for “on-time and on-budget” delivery of events, associated activations and collateral (both physical and digital).
- Deep cross-functional engagement with other teams to ensure thorough briefing and buy-in for all events on the calendar.
- Define and execute a marketing calendar and associated campaigns to support broader business objectives of customer recruitment, retention and/or re-engagement.
- Strategically plan and execute targeted campaigns to support customers and prospects in various need and maturity states
- Be the key conduit to our partner network for marketing related queries, requests, and announcements.
- Assist sales enablement initiatives with a focus on content development, industry/vertically targeted solutions, and product marketing collateral.
- Assist the development and execution of go-to-market strategy for new product launches, product feature releases and enhancements.
- Assist in the development and management of product led resources such as blogs, articles, guides, and whitepapers.

**Requirements**:

- Minimum 7 years’ experience in marketing with a minimum 2 years’ experience across field marketing within SaaS or related segment.
- Demonstrable experience delivering high-impact, metric-driven events within a B2B (ideally SaaS) organisation.
- A strategic mindset and thrive on finding innovative solutions to complex issues.
- A strong commitment to quality, with excellent interpersonal and organisational skills.
- Self-motivated with a high degree of creativity, analytical ability, and prioritization skills.
- Ability to support multiple simultaneous projects and program elements in a fast-paced environment.
- Can manage stakeholders across different departments and countries.
- Experience with supporting both direct sales and channel sales teams.

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