Copywriter

4 days ago

Melbourne, Australia Bupa Full time

Are you looking for a flexible, part time role? This role can be 3 full days a week or 22.8 hours over 5 days.
- 12-month fixed term contract supporting an exciting project within Bupa Health Services
- Join a fantastic high performing team with a supportive culture

A part time, 12-month fixed term opportunity has arisen for a talented Copywriter to join our Bupa Health Services team.

**What will your day look like?**

This role delivers digital content for a range of destinations, such as landing pages, banners, practice and/or centre pages and produces content that adheres to the team’s guidelines, complies with legal and regulatory standards, and most importantly is simple, clear, and user-centred.

The role is responsible for the following main areas:

- Landing page copy - Write compelling copy that describes the practice/centre services, dentists/doctors, services and treatment types, and the value of Bupa to customers.
- Content quality management - Ensure all content is accurate and in line with Bupa voice and tone, brand and design guidelines.
- Content growth - You have a passion and eagerness to grow your content design & research skills. Taking mentor advice and guidance, promoting new emerging market and industry trends.

Your objective is to drive alignment and consistency across all content within our health services digital platforms (Dental and Healthcare Centres), resulting in cohesive experiences within our digital ecosystems.

**Why work at Bupa?**

We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people’s health, wellbeing, and futures.

Our health is the most important thing we have and at Bupa, caring is at the centre of everything we do - helping people live longer, healthier, happier lives and making a better world. We also know that to care for our customers, we must first care for our people. That is why Bupa has launched Viva Healthier and Happier - our new and comprehensive global health and wellbeing program for our employees. It includes all aspects of health - from mental and physical, to financial, social and environmental wellbeing.

Through the Viva Healthier and Happier program, we’re providing health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.

**What do I need?**
- 3+ years of experience in copywriting, content design or communications.
- Tertiary qualification in marketing, communications, writing, journalism, or a similar field.
- A strong team player with sharp attention to detail, a high level of initiative, and strong organisational and time management skills.
- Sound knowledge of SEO, accessibility, and UX fundamentals.
- High-level grammar, editing, and style guide skills.

**About Bupa Asia Pacific**

Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.

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