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Digital Strategist

3 weeks ago

Burleigh Heads, Australia Purple Playground Pty Ltd Full time

A newly created full-time role to make your own
- A collaborative and fun team who embraces creativity
- Working from the head office in Burleigh

Naked Harvest is a family-run, all-natural supplements company that provides supplements that nourish, fuel, complement and optimise your day. Due to recent growth, they are looking for a Digital Strategist to join their team based in Burleigh Heads.

This newly created position of Digital Strategist will work directly with the Brand Executive to oversee the digital advertising/target audience landscape.

**About the role**:

- Create targeted social media ads from real industry insights
- Assist with direction and strategy of engaging digital content
- Optimise Ad spend by fine-tuning PPC activity
- Build campaigns to drive customer loyalty and online engagement
- Meet with stakeholders for monthly growth and progression meetings
- Update website information, promotional, brand, blog content, and SEO Activities
- Brainstorm new strategies and encourage out-of-the-box thinking to break into new markets
- Assist the design team in forming original concepts of brand-focused digital messaging to capture the eye/mind
- Participate in creative writing and copywriting of any necessary marketing collateral
- Provide ideas to improve customer experience and overall digital service offering from a brand and messaging perspective
- Liaise with heads of staff to improve marketing operations and allow for smooth communication and processes
- Add your creative flair where you see fit

**About you**:

- 2 years minimum marketing experience
- Experience with PPC, SEO & SEM
- Experience with Social Media Ads Managers (Facebook, Pinterest, TikTok)
- Hands-on experience developing marketing campaigns and strategy
- Strong copywriting capabilities (copy and creative writing)
- Passion for quality customer service and customer experience

**How do you benefit?**
- Fun - working in a fun and friendly team environment
- Extra Perks - monthly product allowance, team activities such as yoga and lunches
- Enjoy an early start and finish, 7.30 am - 3.30 pm, with some work-from-home options.

PLEASE NOTE: For the entirety of the recruitment process, you will be liaising with Purple Playground as they are in partnership with us here at Naked Harvest. Any enquiries made directly to Naked Harvest will not be accepted.

Purple Playground and the clients we partner with are equal opportunity employers. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veterans, or disability status.