Marketing Platform Lead

**We Dream. We Design. We Deliver.**

hummgroup (ASX-HUM) is one of Australasia’s most successful and enduring fintech organisations with a proud legacy of rewriting the playbook for digital spending. We help people buy everything, everywhere, every day. Our product ecosystem of buy now pay later, credit cards, and business financing products has been designed around the core needs of today's shoppers, retailers, and small and medium enterprises.

**What’s so exciting about this role?**

As the Marketing Platform Lead at the **humm**group, you'll own the marketing technology stack and work closely with the marketing, sales, product, and data teams to help drive customer acquisition and retention. With a strong understanding of marketing technology and best practices, you'll help turn business requirements into reality, so all teams have the technology and insights they need to continuously improve customer acquisition and customer experience.

**What Does an Average Day Look Like?**
- Create design, develop modules, and coordinate efforts with the development team, working on platform architectural implementation.
- Take initiative in solving complex technical problems and recommend original solutions and design approaches to platform requirements, making decisions between competing solutions.
- Explore integration with the overall platform.
- Recommend/design structure and tools for systems, which meet business needs.
- Translate logical designs into physical designs and produce detailed design documentations.
- Map work to user specification and remove errors and deviations from specification to achieve user-friendly processes.
- Understand out-of-the-box Marketing Cloud functionality and have the ability to leverage and tailor these based on requirements.
- Data - set up and configure data models and be the protector of marketing data, ensuring it’s accurate and adheres to company privacy and data management policies
- Identify and troubleshoot platform and data feed-related issues
- Optimize internal processes based on team requests, opportunity gaps, and business requirements.
- Journey Optimisation: work with the marketing team to analyse the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience.
- Work with the platform vendor around platform support and updates, ensuring hummgroup are getting maximum value from their support arrangements
- Ensure any work that the platform vendor undertakes in the platform is of good quality and will not adversely impact BAU marketing operations
- Stay ahead of the curve with Martech innovations, educate yourself and enable others on current and emerging technologies

**Who will thrive in this role?**

Someone who believes in the strength of good relationships. You are flexible, driven, and passionate about customers; you can operate in and contribute to a fast paced and dynamic environment, and you bring excellent multi-tasking skills and a focus on delivering outcomes. You will also have:

- Experience with Marketing Cloud implementations, with a minimum of 3 years direct experience on the platform
- Sound knowledge of HTML, CSS, and JavaScript
- Experience with data segmentation, optimization, and management
- Strong understanding of SOAP APIs, REST APIs and integration architectures
- Experience running a marketing automation platform and supporting a high performing marketing team from an operational perspective
- Related experience with or knowledge of Salesforce CRM (Sales, Service, Community) is highly desirable
- Experience creating a loosely coupled, services oriented design that can scale for large volumes of data
- Good understanding of modern performance marketing including digital marketing, real time interaction management, personalization, marketing analytics as well as social listening and engagement
- Good communication skills, flexibility, team focus and dedication to customer service.
- Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple initiatives.

**Working at hummgroup**

hummgroup is in growth mode, and with that comes the unique opportunity to truly own and build your career journey with us. We believe in our people and want them to succeed with an extensive range of online and face-to-face learning opportunities, including excellent leadership development programs.