Paid Media Specialist

**Join the Australian Institute of Business**:
Australia’s largest online MBA provider*, the Australian Institute of Business (AIB), is a registered higher education provider offering a range of high quality tertiary programs including the AIB MBA.

With almost 40 years of history, we are one of the most established private education institutions in Australia. We were Australia’s first private provider accredited to offer the full range of business degrees, including Master of Business Administration (MBA), Doctor of Business Administration (DBA) and the prestigious Doctor of Philosophy (PhD).

AIB is made up of a diverse, driven and achievement-oriented group of people inspirited by our five key values:

- Be student focused
- Be bold
- Be accountable
- Be curious
- Be you

Working at AIB is a truly fulfilling and rewarding experience, as we work to make a real difference in the lives of our students. Our staff have the great privilege of being able to celebrate with the AIB community at graduations and other events and see firsthand how an MBA has transformed not only their careers but their lives.

AIB has a strong focus on research and learning, and we are committed to enabling the continuing development of our staff to expand their knowledge and skills. Development opportunities include conferences, training programs, and formal study, including undertaking an MBA while working at AIB at a discounted rate.

We believe that a healthy work-life balance is key to productivity, creativity, and most importantly the wellbeing of our staff so we offer flexible work arrangements to suit individual needs. We are also committed to achieving equal opportunity and diversity in the workforce, and to providing a safe and inclusive work environment.

**Paid Media Specialist (LinkedIn)**:
**About the role**

As a LinkedIn Paid Media Specialist you will be at the forefront of driving student enrolments through innovative and data-driven LinkedIn campaigns. You’ll collaborate with a passionate and dynamic marketing team, reporting directly to the Head of Digital, and wield your expertise to craft strategies that resonate with prospective students.

You’ll manage significant budgets and implement cutting-edge A/B tests to unlock growth opportunities, all while leveraging your analytical prowess to provide insights that inform strategic decisions.

This role is perfect for a results-driven individual with a strong background in paid social advertising, who thrives in a fast-paced environment and is eager to embrace the challenge of shaping the future of education in Australia.

**Responsibilities**:

- **LinkedIn Advertising Mastery**:Leverage your expertise in LinkedIn advertising, including Sponsored Posts, InMail, and Conversation Ads, to drive cost-effective student leads and enrolment.
- **Campaign Strategy**:Craft and execute data-driven campaigns that consistently deliver on KPI’s (i.e. cost-per-lead, cost-per-enrolment). You’ll oversee end-to-end campaign execution, from execution and budget allocation to tracking, optimisation, and performance analysis
- **Ad Creative Development**:Partner with creative teams to ideate, develop, and optimise high-performing ad assets that align with campaign goals and audience insights.
- **A/B Testing**:Implement A/B tests on ad creatives, audiences, and landing pages to identify the most effective combinations and drive incremental growth.
- **Audience Targeting**:Develop and execute strategies leveraging remarketing and predictive audiences to acquire prospective students and guide them through the decision-making journey.
- **Budget Management**:Monitor and manage budgets effectively, you’ll always be on top of allocating resources to top-performing campaigns and identifying areas for increased investment.
- **Reporting & Analytics**:Use tools like LinkedIn Campaign Manager, Excel, Data Studio, Supermetrics, and GA4 to create detailed reports and evaluate campaign success, offering actionable insights for continuous improvement.

**Requirements**:

- 5+ years’ of experience driving performance with paid social advertising.
- 2+ years managing large-scale LinkedIn performance campaigns, including Sponsored Posts and InMail.
- Demonstrated ability to develop and optimise impactful ad creatives in collaboration with creative teams.
- Proven success in using predictive audiences and lookalike models to improve campaign performance.
- Experience managing seven-figure budgets for a single brand, with a focus on return on investment.
- Advanced Excel skills for campaign analysis and reporting, with the ability to extract actionable insights from complex datasets.
- A strong analytical mindset and the ability to turn data into strategic recommendations.
- Expertise in key metrics such as Lifetime Value (LTV) and Customer Acquisition Cost (CAC), with a history of optimising these metrics.
- Previous experience working with high-ticket products and long buying cycles is highly desirabl