Campaign Communications

Join a team focused on creating sustainable and engaging travel opportunties
- Genuine benefits including nation wide travel discounts
- National operation

**Who we are**
At YHA Australia, we provide affordable, quality accommodation with purpose. We're committed to creating a more open and welcoming world where connections thrive and experiences matter.

What sets us apart? We're a not-for-profit, membership-based organisation where profits go straight back into improving our properties and creating positive social, cultural and environmental impact. For over 80 years, we've been making travel accessible and transformative.

Our network spans 19 uniquely characterful properties across Australia - from the rooftop views of Sydney Harbour YHA to historic cells at Fremantle Prison to eco-retreats nestled in National Parks and beachside beauties in Byron Bay.

We're proudly part of Hostelling International - a global community of 3,000+ places to stay across 70+ countries. We believe travel should do more than move you from place to place, it should move you to think differently, live boldly, and protect the world you're exploring.

**The role**
We're seeking a strategic Campaign Communications & Content Manager to drive impactful, brand-consistent communications that inspire action and strengthen our brand identity. You'll develop communications strategies and bring them to life through compelling content across all touchpoints, using audience-specific messaging tailored for each customer segment, using data-driven insights to achieve measurable campaign outcomes.

Working closely with our Marketing Manager and cross-functional teams, you'll create comprehensive content strategies, execute multi-format campaigns, and ensure our brand voice resonates consistently across every customer interaction.

**What you'll get to do**
**Shape our communications strategy**
- Develop content strategies aligned with YHA objectives and audience segmentation
- Create and maintain brand tone of voice guidelines across all platforms
- Use analytics to refine messaging for maximum engagement and conversion

**Create compelling content**
- Orchestrate integrated communications for key events and announcements across all touchpoints (press releases, website copy, EDMs, social media)
- Use storytelling techniques to bring YHA's brand values to life through compelling narratives that drive customer action
- Craft personalised messaging using customer data for targeted content that resonates with specific audience segments
- Produce multi-format content including campaign copy, EDMs, website content, social media posts, video and promotional materials
- Write major organisational reports including our Integrated Report
- Support integrated marketing campaigns from strategy to execution

**Support PR and media relations**
- Collaborate with our PR agency on strategy development and campaign execution
- Write press releases, media statements, and crisis communications
- Develop thought leadership content and manage stakeholder communications

***Analyse and optimise**
- Use analytics and data-driven insights to evaluate communications impact and refine strategies

**What we're looking for**
We're seeking a Campaign Communications & Content Manager who thrives at the intersection of strategic thinking and hands-on content creation.

**Essential experience**:

- 5+ years of experience in communications and content creation with strategic campaign development
- Campaign execution and content production across multiple channels
- Strong writing skills across diverse formats and audiences
- Formal organisational report writing experience (Integrated/Impact Reports)

**Desirable**:

- Event-based marketing communications and lifecycle journey experience
- Experience with content management systems, analytics platforms, and personalisation tools (Braze, Segment, Content IO)
- Agency relationship management and crisis communication planning
- Travel, tourism, or hospitality industry experience
- Customer segmentation and personalised communications experience

***You'll thrive in this role if you're**:

- Someone who loves the full cycle from strategic thinking to hands-on execution to critical analysis
- An excellent communicator and writer who can adapt style and tone across diverse formats and audiences
- Naturally curious and data-driven, using customer insights to continuously refine messaging and improve personalization
- Creative and collaborative, bringing fresh ideas while working effectively across teams
- Passionate about travel and share YHA's commitment to making travel accessible, authentic, and regenerative

**Our Values**
Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.
- **Collaborate, listen and connect**:

- **Care for people and planet**:

- **Create positive experiences**:

- **Always evolve**

**What's in it for you**
- **Travel Pe