Sales Marketing/ Social Media

**Key Responsibilities**:
**Strategy & Planning**
- Develop, implement, and manage comprehensive marketing strategies that align with business objectives.
- Plan and maintain a social media content calendar to ensure consistent and timely postings.
- Conduct market research to identify trends, target audiences, and competitive positioning.
- **Content Creation**:

- Create high-quality, original content for various platforms, including graphics, videos, blogs, stories, and posts.
- Collaborate with designers, photographers, and videographers to ensure content aligns with brand guidelines.
- **Social Media Management**:

- Manage and grow the company’s presence across major social media channels (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.).
- Monitor, moderate, and respond to comments and messages in a timely manner to encourage community engagement.
- Build and nurture online communities, fostering positive interactions and brand advocacy.
- **Campaign Execution & Analysis**:

- Plan and execute paid advertising campaigns across digital channels (Meta Ads, Google Ads, etc.).
- Track and report on the performance of marketing campaigns, using analytics tools to measure KPIs such as reach, engagement, conversions, and ROI.
- Make data-driven recommendations to improve campaign performance and audience targeting.
- **Collaboration & Communication**:

- Work closely with internal teams (sales, product, customer service) to ensure cohesive messaging and campaign alignment.
- Coordinate with external partners, influencers, and agencies for collaborative campaigns and brand partnerships.
- **Reputation Management**:

- Monitor online reviews and brand mentions; address issues and leverage positive feedback to enhance reputation.
- Stay updated with the latest industry trends, platform updates, and best practices in digital marketing and social media.
- **General Support**:

- Assist with website updates, SEO optimization, and content management.
- Support the organization’s broader marketing initiatives, including events, PR, and traditional advertising as required.
- Prepare regular reports for management on marketing activities and results.

**Event Management**

In addition to core marketing and social media responsibilities, this role is hands-on with event and customer management. The Marketing & Social Media Specialist will manage our customer database in ZOHO and Eventbrite, respond to customer inquiries, promote events, and ensure a seamless experience from booking to execution. This position is key in coordinating event logistics and supporting the General Manager to deliver outstanding, well-organized events for our clients at monthly breakfast, Next Level Retreat and other events where required.
- Manage customer data base ZOHO & Eventbrite
- Respond to customer inquires
- Promote events to new & existing customers
- Monitor online bookings
- Coordinate all necessary materials in preparation for all events.
- Ensure all items on the checklists are completed on time
- Assist at the monthly breakfasts and ensure the smooth running of each event in coordination with the General Manager

**Job Type**: Part-time

Pay: $35.00 - $40.00 per hour

Expected hours: 20 per week

Work Location: In person