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Marketing Officer
3 weeks ago
Work in one of the landmark institutions of Melbourne's cultural sector.
- Ongoing role with hybrid arrangements possible.
- Employee benefits include a 10% discount at Readings bookstore.
**About the Library**
State Library Victoria is Australia's oldest public library, and one of the first free public libraries in the world.
We believe in the power of knowledge to change lives. Free to access and open to all, the Library enriches the cultural, educational, social and economic lives of all Victorians.
State Library Victoria preserves and shares the stories of Victoria and the world, and is a major destination for stimulating cultural experiences, contemporary debates, and community-driven collecting. We encourage learning, exploration, imagination, and creativity, opening up possibilities for all Victorians.
**About the Opportunity**
The Marketing Officer is responsible for supporting the Library's marketing communications and campaigns. The role delivers a mix of digital and traditional marketing activities across a wide range of campaigns to reach and build our audiences, drive attendance and sales for our events, programs and exhibitions and support engagement objectives.
Reporting to the Marketing Manager, the Marketing Officer actively contributes to developing marketing strategies, delivering tactical campaign activities, tracking and evaluating performance across the Library's various advertising channels.
The Marketing Officer works closely with creative and content team members to develop campaign assets and messaging as well as CRM and insights professionals to optimise campaigns driving greater efficiency and learnings.
The Marketing Officer is accountable for the following measurable outcomes:
- Deliver timely coordination and implementation of marketing campaigns to ensure seamless execution of wider marketing strategies to meet business goals.
- Fostering strong relationships with internal campaign stakeholders and product owners to enable seamless cross-team collaboration.
- Generation of compelling, creative marketing communication messages and content aligned to achieving campaign goals.
- Continuous evaluation and improvement of tactics and marketing strategies aligned to audience behaviours and marketing outcomes.
**About You**
In addition, you will have:
- Tertiary qualification in marketing, communications, or related discipline or equivalent work experience
- Demonstrated experience delivering integrated marketing campaigns across multiple channels
- Demonstrated experience using evaluation metrics to evaluate campaign performance and draw insights to optimise marketing campaigns
- Demonstrated experience writing compelling, audience-specific marketing copy which drives engagement and action
- A proven track record of success in establishing and maintaining outstanding relationships with a range of internal and external stakeholders
**State Library Victoria is a child-safe organisation. A valid Working with Children Check will be required before commencing.**
State Library Victoria promotes a workplace that actively seeks to welcome and value the unique contributions of all people. We strongly encourage Aboriginal and Torres Strait Islander peoples, people with disability, people from cultural and linguistical diverse backgrounds, LGBTIQ+, D/deaf, disabled, neurodivergent people and people of all ages and abilities to apply.
**How to apply**
- Resume
- Cover letter (maximum 3 pages) summarising how you meet the key selection criteria in the Position Description and the About You section of the advertisement.
**Enquiries**
**Privacy Collection Notice**
Information about how we collect and use your personal information, and how you can contact us, can be found here.
**Reasonable Adjustments**
**Advertisement closes at 11.59pm Australian Eastern Standard Time on 6 February 2025.
