Marketing Analytics

1 week ago

Surry Hills, Australia Ideagen Full time

About Us:
**Location - Sydney, Australia**

**Function - Marketing**

**Department - Marketing**

**Working Pattern - Hybrid; Full-time**

**Benefits -**Benefits and Rewards**

**DEI -**DEI Strategy Launch**

**Salary - this will be discussed at the next stage of the process, if you do have any questions, please feel free to reach out.**

The **Marketing Analytics & Insights Manager** acts as a strategic and analytical partner to the APAC marketing team. This role is critical in driving data-informed decisions, measuring marketing effectiveness, and supporting revenue growth by optimizing campaigns, funnel and pipeline performance.

**Responsibilities**:

- Partner with the APAC marketing team to define, monitor, and evaluate key performance indicators (KPIs) across all marketing initiatives.
- Deliver regular reporting and performance insights across campaigns, channels, and solutions to support marketing effectiveness and return on investment.
- Analyse marketing funnel performance (MAL to MQL to SQL to CW) and identify opportunities for conversion rate optimization.
- Build and maintain dashboards, scorecards, and reporting tools in partnership with the global Marketing Ops and Analytics team.
- Support monthly, quarterly and annual planning cycles with data modelling, forecasting, and budget-to-pipeline analysis.
- Ensure marketing data integrity and accurate attribution through ongoing review of Salesforce, BI and MCI reporting platforms.
- Act as the APAC liaison to the central Marketing Ops team, supporting data alignment, governance, and best practice.
- Collaborate with other regional Marketing Performance Business Partners (e.g., EMEA, NORAM) to standardize reporting, drive consistency, and share learnings globally.

Skills and Experience:

- 5+ years’ experience in marketing performance, commercial analytics, or a related role within a B2B SaaS business. Experience in due diligence or transaction advisory at a top-tier accounting firm is also highly regarded
- Strong knowledge of marketing KPIs, performance benchmarking, and demand generation metrics.
- Hands-on experience with marketing and sales systems (e.g., Salesforce, Google Analytics, Power BI and MCI (Marketing cloud intelligence).
- Proven ability to interpret complex data, develop actionable insights, and communicate effectively with stakeholders.
- Experience supporting marketing teams with performance tracking and strategic direction.
- Comfortable working cross-functionally in a fast-paced, matrixed environment.

**Behaviors**:

- Ambitious - Drive, Planning & Execution
- Adventurous - Flexibility, Resilience & Savvy thinking
- Community - Collaboration & Communication

**About Ideagen**

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.

**What is next?**

Enhance your career and make the world a safer place

**#LI-HT1 #LI-Hybrid #LI-Fulltime

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