Digital Marketing Specialist

2 weeks ago

North Sydney, Australia Nine Full time

**Company Description**
Nine is Australia’s largest locally owned media company - the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

At Nine Food and Lifestyle Events we create unforgettable experiences that leave lasting memories. We have produced some of Australia's most loved, premium food festivals including the Night Noodle Markets, Good Food Month, The Good Food Guide Awards and are now curating and delivering events across the Nine publishing Lifestyle brands, Sunday Life, Good Weekend and others.

Reporting to the Head of Food & Lifestyle Events, the Digital Marketing Specialist will be primarily responsible for the strategic design, implementation, and management of all digital marketing activities across Food & Lifestyle Events.

Day to day you will:

- Develop performance measures, benchmarks, and assess ROI/KPIs for reporting.
- Manage external agencies and internal teams from briefing to campaign completion and reporting.
- Collaborate with Content/Brand Managers and Marketing Executives to develop and execute content strategies for digital channels.
- Plan and manage paid advertising campaigns on Facebook, Instagram, and other platforms.
- Analyse sales, campaign, and website data to optimise campaigns and innovate.
- Develop marketing strategies aligned with business objectives and event KPIs, focusing on ticket sales, partner campaigns, and event attendance.
- Build and execute marketing campaigns for events, manage budgets, procurement, and invoicing.
- Implement strategies to grow and engage audiences on social media and eDM databases, driving ARPU.
- Develop and manage eDM automation in Active Campaign to enhance database communication.
- Build relationships across departments, ensuring online activities complement offline marketing efforts.
- Improve conversion rates through landing page optimisation and strategic tactics.
- Research market trends to discover new opportunities for customer engagement and growth.

**Qualifications**
- Demonstrated experience in a similar role, with a passion for food, lifestyle, and creating unique experiences.
- Experience with E-commerce platforms (preferably Humanitix), CRM management (Active Campaign), and Wordpress/website coding.
- Experience in media planning/buying, Google Analytics/, Facebook Business Manager, SEO, and managing creative briefs.
- Proven project management, leadership, networking and communication skills.
- Experience creating social strategies, content, scheduling and reporting using Meta.
- Ability to work autonomously, with flexibility, and willingness to travel interstate for short-term work.

**Additional Information** Our Commitment to Diversity and Inclusion**:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

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