Group Lead, B2B Product Marketing

2 weeks ago

Sydney, Australia Hatch Full time

** This role is at Canva (not for Hatch)**

Hatch is supporting Canva to find a great Group Lead, B2B Product Marketing to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Canva.

**About the role at Canva**

You’ll be working with Senior Leadership including the Head of Revenue, Head of Sales, Head of Product Growth & Head of Product to deliver the GTM strategy, projects and growth initiatives. This role will report into Canva's Head of Product Marketing.

**Seniority**

**Mid Level** - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

**Responsibilities**
- Multi-Channel Marketing Campaigns - Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
- Campaign Optimisation - Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results
- Experimentation - Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics

**Strengths**
- Flexibility - Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively
- Learning agility - Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
- Creativity - Generates multiple innovative/new/novel ideas to solve a problem

Hatch exists to level the playing field for people as they discover a career that's right for them. We model this in our hiring process for our partners like Canva.

We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.

**Salary**: $80,000.00 - $120,000.00 per year

Work Location: One location

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