Social Media

4 days ago

Haymarket, Australia Haidilao Hot Pot Australia Full time

Are you passionate about food, culture, and creativity? Do you have a flair for crafting engagingdigital content that connects with global audiences? Join our dynamic marketing team and helpbring the rich flavours and stories of Chinese cuisine to the world

About Us:
We are a renowned Chinese hot pot restaurant brand celebrated internationally for our authenticflavours, innovation, and commitment to culinary excellence. As we continue to grow across keyinternational markets, we’re looking for a Social Media & Content Specialist to elevate our digitalpresence and deepen engagement with food lovers around the globe.

Your Role:
As our Social Media & Content Specialist, you’ll be responsible for creating, scheduling, andpublishing content across our digital platforms. Your storytelling skills will help us build brandawareness, grow our audience, and drive customer engagement.

Key Responsibilities:
**-Develop and publish high-quality, visually compelling content (text, images, videos) acrosssocial media and website platforms**
- Plan and manage content calendars in alignment with marketing campaigns and brandobjectives

**-Design and edit marketing visuals, infographics, and short-form videos tailored for socialmedia engagement**
- Ensure consistency in visual and written content

**-Monitor campaign performance and provide regular reporting and insights**
- Analyse digital marketing and social media data to evaluate trends and audience behavior

**-Recommend updates to improve SEO and user engagement based on campaign analysis**
- Collaborate with photographers, and external partners to maintain consistent brand voiceand style

**-Stay on top of digital trends and competitor activities in the food and hospitality industry**

**What We’re Looking For**:
2 years+ experience in content creation and social media management

**Strong storytelling skills and an eye for aesthetics**

Strong skills in photography, video production and editing

**Familiarity with data analysis tools and social media metrics**

Understanding of SEO and content optimisation best practices

**Ability to work independently and manage multiple projects simultaneously**

Bonus: Mandarin proficiency or experience with Chinese cuisine brands

Why Join Us?

**Be part of an exciting global brand rooted in rich culinary heritage**

Work in a creative, collaborative and food-loving environment

**Grow your career in an internationally expanding business**

Competitive salary + benefits

Pay: $72,000.00 - $85,000.00 per year

**Benefits**:

- Employee discount

Supplementary Pay:

- Performance bonus

Work Authorisation:

- Australia (preferred)

Work Location: Hybrid remote in Haymarket NSW 2000

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