Regional Marketing Mangager

Have a passion for software? Join a world leader and make a difference Transoft is making an enormous difference to the transportation planning and design community. With offices around the world, Transoft Solutions is an international leader in the development of innovative software for the civil/transportation engineering profession. This year the company celebrates its 30th year and we are proud of the extent of our user footprint - over 50,000 users in 150 countries worldwide.

The company’s success is a result of our amazing work culture, our innovative and highly sought-after products, and the superb customer service we deliver.

**ABOUT THE OPPORTUNITY**:
We currently have an opportunity for a **Regional Marketing Manager** at our Asia-Pacific head office in Bangaroo, Sydney, Australia. This is an exciting opportunity for a marketing professional who wants to develop with a rapidly growing company.

Working collaboratively with Sales, Corporate Marketing, and Product Marketing, the Marketing Manager is responsible for pulling together marketing initiatives for the different product teams and develops, implements and executes the marketing strategy for the region. They harmonize competing marketing priorities, acting as the production house for marketing content and activities for the Region, and coordinating lead generation and outreach to meet the Regional Sales & Marketing objectives.

KEY RESPONSIBILITIES

Regional Marketing Strategy:

- Working collaboratively with regional sales, develop, implement and execute marketing strategy for the assigned region, liaising between Product and Corporate Marketing teams.
- Leverage marketing automation tools to monitor, analyze and represent campaign results. Continuously optimize campaigns based on feedback from internal stakeholders to ensure strategic objectives are met.
- Research and analyse regional market trends and competitors in collaboration with Sales Managers and Business Development Managers to obtain insight into market and customer needs
- Provide Quarterly Reports for Regional Marketing Key Performance Indicators (KPIs) and provide ongoing analysis for all stakeholders on identifiable trends in these defined KPIs and any actions to be taken to improve results.

Regional Marketing Execution:

- Coordinate regional campaigns that focus on the delivery of the strategic plans within the region.
- Align all product teams Initiatives harnessing synergies to leverage effort and effect. Regional campaigns are a SMART goal project that is executed to achieve the teams' initiatives
- Track effectiveness and ROI of marketing campaigns and brainstorm ideas for new campaigns
- Responsible for executing regional campaigns and events. Support and translate product specific campaigns to meet the unique regional requirements:

- Design and execute the methodology and approach
- Create and monitor customer feedback mechanisms
- Work closely with our reseller channel and enable them with content and campaigns to drive marketing activities with our resellers
- Plan and execute trade shows, conferences, and other customer events.
- Collaborate with regional media partners and advertising agencies
- Manage content for regional website(s), social media, and other digital marketing activities

Other Responsibilities:

- Stay current with best practices: standards, regulations and technologies.
- Create, implement, and maintain systems and procedures to ensure quality and productivity standards are maintained. Provide outstanding customer service, whether external or internal.
- Accomplish financial objectives by forecasting requirements; assist in preparing an annual budget.
- Collaborate with all Marketing and Sales team members in a mutually respectful manner.

BENEFITS AND PERKS
- Flexible work arrangements (Work from home / hybrid options, flexible work hours)
- Superannuation
- Health benefits
- Annual performance-based bonuses
- Outstanding achievement recognition programs
- Charitable donation matching
- Educational assistance and training opportunities
- Company and team building events

**ABOUT YOU**

You have a positive attitude, a tireless work ethic and have marketed technical products to a highly technical audience. You are determined and friendly. You understand the needs of the customer and the best way to deliver the message.

Skills, Knowledge, and Abilities:

- Communication & Interpersonal Skills; Proven ability to communicate with effect; strong presentation skills, assert and speak and present with confidence, and excellent written skills
- Exceptional skills at planning, organizing, implementing and communicating integrated marketing plans across business lines and departments.
- Strong project management skills with the ability to prioritize and execute tasks effectively.
- Proven ability to collaborate with different entrusted internal and external parties, building partnerships.
- Must be able to juggle multiple projects with the ability