Social Content Strategist

10 hours ago

Sydney, Australia Jivaro Full time

Dedicated to shaping strategy without involvement in hands-on content creation.
- Provide clear strategic direction to content creators and partners
- Keep on top of trends and analytics to optimise performance

We are seeking an experienced Social Content Strategist to shape and execute commercially driven strategies that elevate engagement, drive conversions, and strengthen brand growth across the consumer goods industry. This role is not focused on content creation, but rather on defining how content is positioned, communicated, and amplified across platforms to deliver measurable impact.

**Key Responsibilities**
- Develop and implement innovative social strategies that increase engagement, accelerate sales, and enhance brand presence.
- Design and manage campaign frameworks that bring consumer goods products and brands to life across multiple digital platforms.
- Monitor and analyse performance data, translating insights into actionable strategies that optimise results.
- Partner with marketing, creative, and eCommerce teams to ensure campaigns are fully aligned with broader business objectives.
- Identify and leverage opportunities for audience growth, retention, and conversion across key markets.
- Stay ahead of evolving platform trends, competitor activity, and consumer behaviours to maintain a competitive edge.
- Provide clear strategic direction to content creators and partners, ensuring all activity supports commercial priorities.

**Skills & Experience**
- 5+ years’ experience in social media strategy, digital marketing, or brand marketing, ideally within the consumer goods sector.
- Demonstrated success in driving measurable engagement and delivering strong commercial outcomes.
- Entrepreneurial and proactive mindset, with the ability to challenge convention and propose new approaches.
- Deep understanding of content marketing, digital campaign planning, and social commerce.
- Strong analytical skills with the ability to convert data into actionable recommendations.
- Collaborative communicator with the ability to influence stakeholders across functions.

**What We’re Looking For**
A commercially minded and creative strategist who understands how to transform social activity into tangible business results. Someone proactive, entrepreneurial, and results-driven, ready to elevate social strategy and deliver impact across the consumer goods landscape.

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