Branded Content Executive

2 days ago

Sydney, Australia Hatch Full time

** This role is at Mamamia (not for Hatch)**

Hatch is supporting Mamamia to find a great Branded Content Executive to join their marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Mamamia.

**About the role at Mamamia**

The Branded Content Executive acts as the connection between Mamamia's commercial & editorial teams, assisting in delivering best-in-market branded content that's equally effective for Mamamia & our brand partners.

You will be responsible for devising commercial brief-winning ideas, and for delivering content that achieves both audience engagement and brand goals. Your deepest expertise - from ideation to delivery - is in commercial written and commercial social (use of owned social), consistent with Mamamia's tone and values.

As a member of the Brand Partnerships team you will work closely on day-to-day projects, primarily be working on mid to high value clients.

**Key deliverables**:

- Develop and deliver branded content ideas
- Ideate and deliver effective branded content campaigns across social, website, and support with integration of video, competitions and product trial/review panels
- Edit, commission and write branded content that delivers results
- Assist in devising creative ideas for social in collaboration with Branded Content Manager and Social team
- Assist with scoping branded social and written/digital storytelling concepts to ensure they can be delivered on time and on budget.
- Assist with overseeing campaign execution (in collaboration with Branded Content Manager and Brand Partnerships team).

**Seniority**

Mid Level - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

**Core Responsibilities**
- Campaign Support - Support campaigns through various activities, including brainstorming, copywriting, partner or vendor liaison, and campaign execution
- Copywriting and Content Creation - Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion

**Strengths**
- Creativity - Generates multiple innovative/new/novel ideas to solve a problem
- Written communication - Writes in a clear and structured format to convey information and ideas effectively to a target audience
- Attention to detail - Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables

Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Mamamia.

We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.

**Salary**: $60,000.00 - $120,000.00 per year

Schedule:

- Day shift

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