Aus Digital Marketing Manager

**Description**:
Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.

Guided by our shared missions - ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’ - we’re committed to transforming workplaces and improving people’s daily lives.

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

**Your Role in our Mission**
We’re looking for an experienced, commercially-focused B2B digital marketing manager to own both strategy and execution across marketing automation, digital campaigns, and full-funnel growth initiatives. You’ll play a central role in acquiring high-quality leads, converting them into customers, and keeping them engaged. It’s a unique opportunity to work across multiple channels, collaborate closely with our sales and marketing teams, and see the tangible results of your work. If you’re excited about building scalable systems, optimising performance, and making a real impact in a fast-growing SaaS environment, this is the role for you.

**Flexible, Hybrid Working**
Our office is for you to use as much as you like; as a minimum our AUS Marketing and Leadership Team works from our Sydney office at least twice a week.

**Some of Your Responsibilities & Core Duties will be**:
**Growth & Demand Generation**
- Develop and execute multi-channel growth campaigns (ABM, paid search, retargeting, etc.)
- Own and manage paid search campaigns (Google Ads, LinkedIn, etc.)
- Work closely with sales to create ABM campaigns for key accounts
- Test, learn, and iterate on landing pages, CTAs, and campaign funnels
- Consistently track performance and make data-driven decisions to improve paid media performance

**Marketing Automation & Operations**
- Own and optimise marketing automation platforms (HubSpot, Braze)
- Maintain lead scoring models and ensure alignment with sales
- Create and optimise workflows, segmentation, and data hygiene processes

**SEO & Digital Marketing**
- Lead SEO strategy, including keyword research, on-page optimisation, and partner with APAC Content Manager on content planning
- Analyse website and content performance and collaborate with APAC Content Manager to improve organic acquisition
- Partner with product marketing and content to align campaigns with personas and funnel stages

**Analytics & Optimisation**
- Report on campaign performance, pipeline contribution, and ROI
- Use tools like Google Analytics, CRM dashboards, and attribution tools to generate insights to support ongoing channel optimisation
- Run A/B tests and continuously optimise messaging, targeting, and channel mix

**The Experience and Key Skills you will have**:

- Strong B2B SaaS marketing experience, with a particular focus on growth and automation
- Hands-on experience with marketing automation tools (ideally HubSpot and Braze)
- Proven success running paid campaigns (Google Ads, LinkedIn, display, etc.)
- Deep understanding of the full funnel - from lead gen to nurture to customer expansion
- Experience with ABM tools (ideally 6sense) a plus
- Solid grasp of SEO fundamentals and tools (Ahrefs, SEMrush, Google Search Console)
- Strong analytical mindset - comfortable in spreadsheets, dashboards, and attribution models
- Excellent project management skills and ability to work cross-functionally with sales, content, and product marketing teams

**Your Interview Journey**:

- Telephone interview with our Senior Talent Acquisition Partner, APAC
- First stage interview with our AUS Marketing Director and Head of Sales
- Take home presentation task
- Final stage interview with our AUS Marketing Director and APAC Managing Director

**Be comfortable. Be you.**
We want all our employees to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, as we truly believe that diversity drives innovation. Express yourself, join our community and help us Make the World a Better Place to Work.

**We hire BETTER.**
Find out more about our approach to benefits, equality, talent, technology, empathy and what you’ll get in return for joining our Mission at rg.co/lifeatrg.

**About Reward Gateway**:
Reward Gateway is culture and client driven. We’re obsessed with putting the “Human” in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we’ve been right by the side of the world’s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people.

The world’s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success bu