Customer Marketing Manager

7 days ago


Sydney, Australia Impact.com Full time

**Our Company**:
The Customer Marketing Manager will be responsible for developing and executing marketing programs that increase engagement, retention, and advocacy among our customers. This person will manage various customer (Brand, Agency, Publisher, Creator) marketing initiatives, including content creation (case studies, testimonials), award submissions, events management (both virtual and live) and support strategic company initiatives. They must be able to communicate well cross-functionally and cross-departmentally to ensure we stay on track, with the ultimate goal of hitting Marketing's customer expansion and customer referral goals. This employee should enjoy building and nurturing relationships whilst working on a wide variety of projects with multiple global and local stakeholders and have ambitions to grow and expand their responsibilities within the marketing team.

**What You'll Do**:

- Customer events and community building - plan and execute a variety of Brand, creator, agency, publisher events (conferences, happy hours, partnership mixers).
- Content creation and distribution - identify and nurture champions to participate in case studies, testimonials, videos and event speaking engagements. Own the development of a Partnership Podcast - Private sessions for our customers.
- Customer lifecycle marketing - build targeted campaigns to support every stage of the customer journey from onboarding to renewal and expansion. This includes cross-sell campaigns and driving local reviews on platforms such as G2 and other local sites.
- Customer feedback loop - work with customer success and product teams to gather, analys and act on customer feedback to help with platform enhancements and inform marketing messaging.
- Performance measurement - track and report on the success of customer marketing initiatives in partnership with our operations team and help with presentations if necessary.
- Cross functional collaboration - coordinate and collaborate with the various marketing sub-departments and customer facing teams globally and locally to stay on track and execute plans.
- Able to multitask and create irrational customer love.

**What You Have**:

- 7+ years professional experience
- Excellent communication and interpersonal skills, with the ability to engage and connect with customers authentically
- Strong project management skills, with a demonstrated ability to consistently prioritise and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
- Creative and analytical
- Is comfortable creating spreadsheets, decks, zoom webinars (familiar with Salesforce and/or Marketo is a plus)
- Positive attitude and true team player
- Enjoys working with various teams (design, content marketing/product marketing, events, sales, success) across multiple regions

**Nice to have**:
***Affiliate & Partnerships Industry Fundamentals Certification** by PXA**:
**Benefits**:

- **Responsible PTO policy**:

- take the time off that you need. We are truly committed to a positive work-life balance, recognising that it is important to be happy and fulfilled in both
- **Flexible remote working policy**:

- **Training & Development - Free Coursera Subscription and PXA partnerships learning**:

- **Restricted Stock Units - 3-year vesting schedule pending Board approval**:

- **Internet Allowance**:

- **Gym reimbursements**:

- **Technology stipend**:

- **Mental Health and Wellness Benefit - Including 12 Therapy/Coaching sessions + Dependent coverage**:

- **Health Insurance**:

- **6 Months Paid Parental Leave**:

- **Free in office lunches several days per week



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