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Digital Marketing Manager

3 weeks ago

Melbourne, Australia ANZ Banking Group Full time

**Req ID**: 77658
**Department**: Insto SP&E Marketing
**Division**: Institutional
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our customers. Our Institutional bank helps our largest customers move trade and capital around the region, providing our people with great opportunities to build their technical expertise and their careers.
About the Role
The Digital Marketing Manager - Design will be responsible for leading the creation of gorgeous communications targeting The Big End of Town, using your knowledge of design and UX, brand, self-service solutions, digital channels and communication requirements.
The role works in conjunction with Institutional Marketing stakeholders to level up how we look, interact with customers, and increase speed to market across all our channels.
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
**Role Location**: Melbourne or Sydney
**Role Type**: 12 month Secondment/Fixed Term Contract, Full-time
What will your day look like?
As the Digital Marketing Manager - Design, you will be accountable for:
Management and creation of visual assets for various marketing executions, paid and owned, sometimes working in partnership with our external agencies
Driving design self-service capabilities for the Marketing team and our stakeholders to enable speed and scalability
Management and creation of digital assets and templates for brand requirements
Survey trends and identify opportunities for new content to support our propositions, eg infographics, animations, etc
Work with the Digital Marketing team on journey mapping, creative, tests, interpreting results, suggesting improvements and creating artefacts to help tell the story
Optimise and translate existing content into new channels
Support with other digital marketing activities
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Extensive experience in digital or communications, including visual design of communication assets.
Experience with Adobe design products, Canva, or similar graphic programs
Knowledge of digital channels and how to maximise execution, innovation and delivery of digital experiences
Experience in creative development and production
Working within brand guidelines, and extending them to new use cases
Stakeholder management and influencing skills
Strategic capability, problem solving skills and the ability to explore and make recommendations that deliver results
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. you'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
15/10/2024, 11.59pm, (Melbourne Australia)