Digital Marketing Analyst

**Job no**: 942711
**Work type**: Permanent / Full time
**Location**: Support Office - Docklands

**From humble beginnings in downtown Bendigo to supporting Australian communities far and wide
- Myer has always been a special place, transcending beyond just a place to work**.

**Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you’re encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being “right at home”.**
- Exciting, full-time permanent opportunity in our Digital Marketing team
- Join an analytical and data-driven team of likeminded individuals
- Flexible hybrid working model - work from our Docklands office and the comfort of your own home

Myer is looking for a **Digital Marketing Analyst** (known as a **_Digital Marketing Specialist_** within our organisation) to identify and unlock actionable insights using various data sources across the Myer business. Drive efficiency, process, and speed to insight for the digital marketing team, advancing our strategic media effectiveness and measurement capabilities.

**About the role**:

- Drive the analytics process for the digital marketing team, delivering actionable insights which add value to stakeholders across the business and drive both efficiency and effectiveness of all marketing efforts at Myer.
- Drive regular reporting and analytics for the team across multiple digital marketing channels
- Demonstrate strong data governance and develop processes across the team to automate reporting and drive efficiency
- Use technology such as Google BigQuery and data visualisation platforms to enhance the way we analyse data at scale and report back to the business
- Strengthen Myer’s addressable marketing capabilities through the integration of marketing technology, precise audience segmentation, and utilising first-party customer data to deliver impactful results.
- Develop and optimise an attribution framework which provides an omnichannel view of digital marketing’s financial contribution to the business
- Drive and collaborate on new projects, delivering innovation and growth
- Develop our insights product with the assistance of the Senior Digital Marketing Manager, driving new revenue streams for Myer
- Support the team with ad-hoc tasks in the areas of research, analysis, planning and administration
- Assist with driving a data-driven culture across the entire Myer team

**About you**:

- Demonstrable experience in a previous role involving data/analytics
- Strong communicator, both written and verbal
- Demonstrable proficiency working with Microsoft Excel to make sense of data
- Comfortable working with numbers - strong mathematical skills and attention to detail
- Highly analytical and driven by data; always asking ‘why’ and looking to learn
- Eager to get involved in new projects and broaden knowledge at all times

**_Not essential, but highly regarded:_**
- Prior experience using SQL within Google BigQuery
- Experience with data visualisation platforms e.g. Tableau, PowerBI, Looker Studio or Microstrategy
- An understanding of the digital marketing landscape and associated performance metrics
- Experience working within digital marketing or analytics platforms, especially Google Analytics

**Why Myer?**
- Generous team member discounts on all Myer products, including team-member exclusive discounts
- Access to lifestyle leave and volunteer leave - arrange work around your life, not life around work
- A supportive leadership and team network to set you up for success
- Career growth and succession opportunities across the business

We’d love to hear from you even if you don’t meet all the criteria listed above.

**Here, you’re not only an employee. You’re a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we’re all about making your work life meaningful. We want you to experience life’s special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.**

**Wherever you are and wherever you’re going, we’ll meet you there and get you to your destination. With your enthusiasm and our support, we’re fully committed to helping you thrive and flourish. The future lies in your hands.**

**Welcome Home**

**_ Equal Opp. Employer:_**_ We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve._

**Applications close**: 17 Jan 2025 AUS Eastern Daylight Time