General Manager Brand

6 days ago

Perth, Australia Hawaiian Full time

At Hawaiian, we’re more than a leading Western Australian property company — we’re a community builder with a bold vision. Our diverse portfolio spans shopping centres, office buildings, and hospitality assets, but our true impact is measured by the lives we touch and the legacy we leave.

**Our Purpose**

To meaningfully impact the community for generations to come.

**Our Values**
- Passionate _- Bring energy and spirit.
- Considerate_ - Have meaningful relationships.
- Collaborative_ - Achieve more, together.
- Curious_ - Open-minded and question what is familiar.

We’re looking for a visionary brand and marketing leader who lives our purpose and values — someone who can inspire, influence, and ignite change. As a key member of our Executive Leadership Team, you’ll shape Hawaiian’s brand story and bring it to life across every touchpoint.

This is your chance to lead with purpose, elevate our brand, and create lasting impact in the communities we serve.

**A snapshot of your responsibilities will include**:
**Strategic Leadership**_- _**_Champion Hawaiian’s purpose and values through a bold, purpose-led brand narrative that inspires our people and resonates with our communities._

**Integrated Marketing & Campaign Leadership -**_Design and deliver high-impact marketing programs across our portfolio — driving growth, engagement, and market share._

**Public Relations & Reputation Management -**_Lead Hawaiian’s PR strategy to proactively shape public perception and deepen community trust._

**Corporate Communications & Digital Experience -**_Drive digital innovation and user experience across Hawaiian’s owned platforms, including website and corporate social media channels._

**Governance, Budget & Reporting -**_Set targets and develop an associated action plan to deliver increased visitation over a 3-year horizon, to quantify how much increased dwell lead means to our customer’s sales._

**People & Culture - The Hawaiian Way -**_Foster a creative, collaborative, and purpose-aligned team culture that encourages innovation by working as a partner to other Hawaiian portfolios - Shopping Centres, Claremont Quarter, Office Buildings and Hospitality._

**About you**:

- Tertiary qualification in marketing, arts, communications, journalism or related discipline.
- 15+ years professional experience.
- Experienced brand and marketing leader, able to operate as a trusted advisor, build effective stakeholder relationships, identify risk and manage complex issues.
- An excellent strategic thinker and writer with experience leading teams and working across functions with a highly commercial and collaborative approach.
- The ability to influence and guide the Executive Leadership team and build relationships and engage with people across the organisation.
- High quality preparation and delivery of internal and external communications.
- Able to think strategically and execute at pace across a range of competing priorities.
- Strong work ethic and attention to detail.

If you are shortlisted, you will be contacted by telephone by our Assistant People & Culture Manager.

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