Digital Analytics Specialist

Due to an internal promotion, this role is open for someone who is hungry to support a data led commercial function across all people, process, strategy and operations fronts within our Marketing department.

**About Us**

At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams).

We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

**About The Role**

We are looking for someone who is excited by the growing MarTech domain, who wants their days filled with innovation, strategy work and plenty of engagement with a fun team. Someone who is interested by technology, tracking and data but not a developer.

**Responsibilities Include**:

- Develop and implement audience segmentation strategies’ by leveraging first-party data to create customer cohorts.
- Develop and integrate a unified digital customer profile, making analytics and insights actionable for strategic decision-making.
- Review platform pain points from the teams and help to enable solutions.
- Research and formulate direction for upcoming changes in industry and regulation.
- Work closely with marketing, product, and technology teams to ensure audience and analytics implementation aligns with business needs.
- Build and maintain a robust digital data layer that is coherent, transparent, and accessible for cross-functional teams.
- Foster a data-driven culture by developing advanced analytics strategies, building data pipelines, and ensuring effective data utilization across teams.
- Conduct E2E testing of audience cohorts and analytics implementation, ensuring data accuracy, debugging discrepancies and collaborating with tech teams to resolve issues.

**About You**- 2+ years’ experience in a marketing operations or equivalent role where you have worked with and improved marketing technology tools
- Deep knowledge of CDP, Marketing automation and Adtech tools
- Expertise in tracking and attribution
- Experience with analytics tool like Google Analytics (or similar) and running SQL

**The Perks**

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

- 25 days annual leave (that’s right, a whole extra week)
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages, manicure/nail appointments - all onsite
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks?)
- Development budget to send you to conferences, events, courses and other learning opportunities.
- End of trip facilities with an onsite table tennis and pool table
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

**What’s the Green Tick Feeling?**

Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet.