Digital Marketing Assistant

Part of the iconic Maggie Beer Holdings group, Australia’s largest premium corporate gift supplier_ **Hampers & Gifts Australia**_ have two highly successful brands:
We take great pride in an innovative, high quality product range and providing an exceptional customer experience. The business has a collaborative, passionate and loyal workforce and a fun, inclusive, supportive workplace environment.

**We now have an exciting new opening for a Digital Marketing Assistant, hybrid based in Sydney.**

**Key Metrics**: _Work towards annual targets, incorporating:_
- **Revenue/Profit Generation**: Generating revenue and making the business profitable through the successful implementation of the SEM strategy
- **Technical/Analytical**: Evaluate keywords, trends, competitors, and market behavior for the purpose of identifying opportunities that will advance SEM initiatives
- **Maintainence/Optimisation: Build, Maintain and Optimise campaigns across our Paid Advertising channels in accordance with the direction of Digital Marketing Manager, Campaign focuses and Profitability of the business.**:

- **Collaboration**: Work with team members from various departments and external agencies to create effective approaches for multiple SEM campaigns using industry best practices

**Role Purpose**

As the Digital Marketing Assistant you will create, manage, and report on the paid advertising channels for multiple brands within the business. This will include working with a multi-million dollar budget to achieve KPI targets that lead to revenue growth.

With a strong commercially-minded approach, you will assess the market regularly for opportunities. This will include keywords, SEM trends, competitor analysis, and industry trends. Making data-driven decisions, you will tailor each brand’s approach to drive revenue and growth.

You will have a thorough working knowledge of the current best practices regarding SEM campaign structure. This includes keyword research, bidding strategies, attribution modelling, budget management, and the creation of ad copy. Using A/B testing, you will be able to optimise performance for every campaign on a granular level.

You will also be responsible for detailed internal reporting and analytics. Reporting directly to the Digital Marketing Manager, you will provide statistically significant data that will help guide overall marketing strategy and decision making.

**Essential Requirements**
- 2+ years’ experience in digital marketing role working directly on performance marketing, and best practice for Google/Youtube Ads, Facebook/IG Ads, LinkedIn & Pinterest
- 2+ years’ experience running PPC campaigns on multiple platforms for an ecommerce brand
- 2+ years’ experience working with Google Analytics, GTM, Data Studio to manage reporting across multiple platforms
- Experience in shopping campaigns, dynamic ads and product feed management
- Experience running multiple campaigns for different level of the funnels handling large daily budget to drive sales while maintaining a target profitability
- Experience working with Affiliate Marketing (not necessary but favourable)
- Proven eCommerce sales experience, achieving growth and exceeding targets
- High level of commercial acumen
- Strong sense of accountability

**Experience and Traits**
- Demonstrated capacity to think, plan and act strategically
- Ability to question things and think outside the box
- High level of organisation and ability to meet deadlines
- Excellent listening, negotiation, and presentation skills
- Excellent verbal and written communications skills
- Ability to work well under pressure, in key sales periods
- Ability to communicate powerfully and persuasively, to engage diverse stakeholders and achieve trust, engagement, and desired outcomes
- Self-confident with a high level of emotional and social awareness with the willingness to be assertive by questioning and challenging in the best interest of the organisation and its stakeholders.

This role would suit someone who has around 2-3 years experience working within the Digital/Paid Media space and is looking to develop their career within an iconic brand.

Proudly Australian owned, we strive to support local communities and our environment, through sustainable and innovative practices to ensure we are building a better future for generations to come. Our people set us apart, and we pride ourselves on our safe, supportive flexible environment, where individuals are nurtured, respected, valued, included, and given every opportunity to grow both professionally and personally, to be their best.

A progressive Group with strong values and a proud culture, we create innovative & memorable food, beverage & gifting, products, and experiences of the highest quality, that match people’s ever-changing shopping habits and lifestyles, by being:

- Passionate
- Nimble
- Ambitious
- Inclusive
- Community-Focused

Maggie Beer Holdings is committed to continuing to make diversity