
Manager Consumer One to One Marketing
1 week ago
At Allianz, we’re proud to be one of the world’s leading insurance and asset management brands, with a workforce as diverse as the world around us.
We care about our customers, which is why we hire the very best people to further our commitment to securing the future of our customers, partners, and the community so we’re ready when they need it most. We offer our people a workplace where everyone feels like they belong, while promoting a culture of lifelong learning, development, and global mobility. Join us and share your ideas, be inspired, give back and feel proud to be a part an organisation doing meaningful work that matters like tackling climate change, mental health, and well-being.
Let’s care for tomorrow, so we can create a better future together, for everyone.
We are looking for a Manager, Consumer One to One Marketing on a 12 month contract. Reporting to Senior Manager One to One Marketing, this role is to lead and manage the delivery of One to One campaign activity supporting customer growth and retention targets, to build loyalty and advocacy, and to ensure that campaigns and activity are effectively integrated into the AAL business and marketing strategy.
**You'll be responsible for**
- Leading and collaborating with business stakeholders to develop the One-to-One Marketing strategy for the AAL Consumer business, to support the business to achieve acquisition, retention, and cross-sell targets.
- Contribute to the One-to-One marketing strategy and lead the execution for the AAL Consumer business.
- Maintaining regular touchpoints with stakeholder and customer landscape, priorities and strategic objectives to identify campaign requirements
- Translate opportunities in the Consumer business strategy to develop a consolidated and aligned One-to-One marketing plan that optimises customer experience and journeys.
- Measuring and tracking campaign performance and effectiveness including CPA and ROMI in order to optimise future investment.
- Utilising data and reporting to develop compelling insights and customer value proportions and inform marketing briefs, ensuring continual optimisation of campaign activity.
**About you**
- Tertiary qualifications in Marketing, Communications or equivalent.
- Significant experience in customer relationship management working within Financial Services or similar industry.
- Experience with agile ways of working
- Comprehensive understanding of relevant regulatory and/or legislative compliance requirements that impact AA.
- Experience in data driven marketing and utilising analytics to drive value and program optimisation.
- Ability to lead within a CRM execution team ensuring planned CRM activities are achieved.
- Demonstrated ability to partner and collaborate effectively with senior stakeholders to establish strong professional relationships and influence outcomes.
- Demonstrated evidence of technical proficiency with Adobe, Salesforce or similar MarTech systems, software, databases, reporting, and communication tools.
**What's on offer**
- Be part of a team that’s open-minded, supportive, and genuinely focused on customer outcomes.
- A sense of belonging in the workplace, where you are welcomed and encouraged to bring your most authentic self to work.
- An employer that is committed to supporting your work/life balance and is always open to conversations about flexible & remote working.
- Access to over 10,000 on-demand learning resources and programs, to support you in taking control of your career development.
- Insurance products. Deals and discounts across a great range of retail, tech, and travel brands, and offers for health and well-being.
- Initiatives to support your financial wellness through selected discounted Allianz insurance products, superannuation matching, salary sacrificing, novated leasing and our referral bonus scheme.
- The opportunity to take part in our Employee Share Purchase Program
- own a piece of your employer.
**About Allianz**
At Allianz, we care about everything that makes you, you. We believe in an equitable workplace that celebrates diversity and inclusion, where people of all genders, ages, religions, sexual orientations, abilities, and work statuses are not only welcomed, but valued for the perspectives and talents they bring to work. We are committed to fostering an environment where everyone can thrive, grow, and contribute their unique perspectives to our collective success and reach their fullest potential.
**Adjustments and support**
LI-ALLIANZAU #LI-Remote #LI-Hybrid #LI-Onsite
**Job Level**:
- Management
**Location**:
- Sydney, NSW, AU, 2000**Area of Expertise**:
- Marketing & Design
**Unit**:
- Allianz Australia
**Employing Entity**:
- ALLIANZ AUSTRALIA SERVICES PTY LTD
**Job Type**:
- Full-Time
**Remote Job**:
- Hybrid working
**Employment Type**:
- Temporary
**ID**:
- 53629
**Position Cluster**:
- Non-Executive
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