Associate Director, Brand and Engagement

Flexible working options considered.
- 26 weeks paid parental leave after one year and 36 weeks after five years continuous service, regardless of gender.
- 4 weeks annual leave with the option to purchase more.
- 13 weeks long service leave after seven/ten years.
- Salary packaging options.
- 17% superannuation, with the option to reduce to the minimum super guarantee.
- 25% off UWA full fee courses, discounted health insurance, and convenient on-campus childcare options.
- Incremental progression based on 12 months continuous service.

**Job no**: 521602
**Work type**: Full Time
**Location**: Crawley
**Categories**: Community Engagement/Marketing
- Shape and elevate a leading Western Australian brand as a member of the Marketing Senior Leadership Team.
- Lead a high-performing, creative and strategic team.
- Full-time appointment on an ongoing basis (flexible working arrangements available).
- Competitive remuneration and professional development opportunities.

Brand, Marketing and Recruitment (BMR) is transforming the way they work to better respond to its rapidly changing external environment and to ensure future fit functions are aligned to key organisational priorities.

About the area

The BMR division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student engagement and growth. The division consolidates all marketing, communications, engagement and event activity into one team, enabling strong connectivity and improved effectiveness.

The newly shaped Brand and Engagement function within BMR will operate as a strategic and creative hub, responsible for building a distinctive, authentic and trusted brand that connects with the community, future students and other key stakeholder groups. Through integrated brand planning, storytelling, partnerships and engagement, this team ensures the brand shows up consistently and meaningfully across all channel and experience.

Key areas of responsibility include:

- Brand strategy, planning and campaigns
- Content and social media
- Creative services
- School engagement
- Central events

About the opportunity
- Lead the evolution of an Iconic Western Australian brand, driving strategic initiatives that strengthen reputation, engagement and long-term growth across diverse audiences.
- Inspire and empower a multidisciplinary team spanning brand, content, social, creative and engagement functions to deliver cohesive, high-quality outcomes.
- Collaborate with senior leaders and external partners to shape integrated brand communications and partnerships that enhance visibility, impact and alignment with organisational priorities.

About you
- Relevant tertiary qualification in commerce, business, marketing or demonstrated equivalent competency.
- Extensive experience in leading the development of brand strategies in large, complex organisations.
- Extensive experience and skills in developing and executing brand strategy delivery across brand experience touchpoints including digital platforms and channels for bespoke storytelling.
- Demonstrated ability to lead, mentor, motivate and manage multidisciplinary teams to achieve high performance and personal growth.
- Demonstrated understanding of relevant marketing laws, the regulatory landscape, and experience in compliance and risk management within marketing processes.
- Demonstrated experience of contributing to, and leading teams through organisational change and transformation maintaining outputs and motivation through ambiguity.

Note: A current National Police Clearance Certificate will be required by the successful applicant.

Position description: Associate Director, Brand and Engagement (521602).pdf

How to apply

The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.

Closing date: 11:55 PM AWST on Monday, 27 October 2025.

This position is only open to applicants with relevant rights to work in Australia.

About the University

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, there is no better time to join Western Australia’s top university.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.

**Advertised**: 17 Oct 2025 W. Australia Standard Time
**Applications close**:27 Oct 2025**W. Australia Standard Time