Digital Marketing Specialist

Creativity and strategy
- Innovation and technology
- Collaborative team environment

Fleet Space Technologies have developed a leading communication system to provide connectivity for customers with the need to monitor remote assets. Our combined satellite and IoT system uses a network of highly efficient nanosatellites to allow a high rate of data to be transmitted from the most remote locations in the world. Combined with IoT technology we provide solutions for customers that allows them to operate more efficiently.

This is an exciting new opportunity to build our digital strategy from the ground up and bring it to life to grow the organisations visibility and sales.

**MAIN RESPONSIBILITIES**
- Develop, own and implement our social marketing strategy and campaigns
- Develop journeys to enhance customer experience and target our audience throughout the customer lifecycle (inbound, onboarding, engagement/upsell) leveraging marketing automation (currently using Autopilot)
- Select and drive an agency to establish a highly targeted and measurable digital advertising presence (SEO/SEM)
- Own and implement digital campaigns and assets end-to-end and be fully autonomous in developing content, both visual and written
- Contribute to grow the website content including blogs, creating and improving landing pages, running split-tests to deliver optimal results in line with your digital marketing strategy
- Testing new ideas to drive growth, both by acquiring new customers and retaining existing customers
- Monitor and measure metrics including traffic, engagement and conversions related to digital marketing activities
- Assist in the launch of new products and major campaign, owning the digital activities
- Supporting other areas of marketing and communications as required, including webinars, events and sales support
- Contribute to marketing processes, reporting and budget

**SKILLS AND EXPERIENCE**
- A degree in communications, marketing, business or related discipline
- A minimum of 2 years experience in a similar role on client side or from an agency environment
- Passionate about generating business growth, you are innovative and love to implement strategies, continually testing and measuring to increase performance
- Sound understanding of digital analytics including SEO and SEM
- Excellent InDesign, Photoshop or Illustrator skills, you can create your own visual content
- Strong analytical skills and critical thinking, you will make data-driven decisions
- This role is suited to someone with high energy, strong organisational and communications skills, and the ability to operate in a fast-paced environment.
- An understanding, passion or curiosity for technology and the space industry
- Fleet Space Technologies is an Equal Opportunity Employer; employment with Fleet Space Technologies is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, colour, religion, gender, national origin/ethnicity, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status._