Direct Acquisition, Growth Remarketing and Adtech Specialist

**Your SUPER career starts here**

**As one of Australia's largest profit-for-members superannuation funds, we always remember whose money it is and whose future we're looking after. We work to reimagine a new way forward for our 1.1 million members and their communities. Each other. And our world.

**Your New Role**

As a Direct Acquisition Growth Remarketing and Adtech Specialist, you will be responsible for developing and executing strategies to drive direct acquisition growth, optimize remarketing campaigns, and leverage adtech solutions. You will work closely with cross-functional teams to ensure the successful implementation of marketing initiatives that enhance customer engagement and drive revenue growth.

**Some Key Responsibilities**:

- Develop and implement direct acquisition growth strategies to attract and retain customers
- Optimize remarketing campaigns to maximize conversion rates and ROI
- Utilize adtech solutions to enhance targeting, personalization, and overall campaign performance
- Collaborate with cross-functional teams to align marketing strategies with business objectives
- Monitor and analyse campaign performance, providing actionable insights and recommendations
- Stay up-to-date with industry trends and best practices to continuously improve marketing efforts.

**How do you exceed our expectations?**
- The idea of being part of our growth is exciting and you want to play a pivotal role in making super simple.
- Bachelor's degree in Marketing, Business, Computer Science, or a related field
- 5+ years of experience in digital marketing with a focus on AdTech or MarTech implementation
- Very strong knowledge of current and emerging marketing technology and journey / experience design
- Hands-on experience with platforms such as SA360, CM360, DV360, Adthena, and dynamic creative platforms
- Five or more years experience in Lifecycle marketing or equivalent role, preferably within financial services
- Deep understanding of data governance, privacy regulations (e.g., GDPR, CCPA), and consent management platforms
- Strong knowledge of the organisation’s strategy, operations, products and services
- Familiarity with analytics and visualization tools: Adobe Analytics, GA4, Looker, Power BI
- Strong analytical and problem-solving skills
- Google Ads, GMP certifications, or similar credentials preferred
- Excellent communication and facilitation skills, including the ability to facilitate large groups of executives and other senior staff
- You are balanced in accepting risk in any decision you face. You are curious to understand risk context and choose to speak up as we simplify, learn and grow.

**Employee Experience**

**We understand that not everyone works in the same ways. We value flexibility and know that it helps you manage work and life.

Why you’ll love working at Aware Super:

- Have a super impact: You’ll think big and care deeply to help more Australians live their best lives in retirement.
- Be part of something super unique: You’ll work to reshape super and retirement. We’ll invest in your growth and give you the opportunity to work on career-defining projects.
- Work with super humans: You’ll work hard and innovate, but also have some fun along the way.
- Feel super cared for: We’ll support your wellbeing today, as well as in the future. Enjoy a health & fitness reimbursement, work from home technology reimbursement, salary continuance insurance and organisation-wide meeting free zones.

**The Aware Super difference**

**At Aware Super, we believe that diversity of thought, background and experience creates better outcomes for our members and communities and a stronger sense of belonging for our people. We value a diverse workplace and strongly encourage women, Aboriginal & Torres Strait Islander people, people with cultural and linguistic diversity, LGBTQIA+ individuals, people with disabilities, and mature-age individuals to apply. We are proud to be consistently recognised as an Employer of Choice for Gender Equality and our CEO, Deanne Stewart, is a Pay Equity Ambassador.