Cro Manager
3 days ago
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.
ABOUT THIS ROLE
As the CRO Manager, you will work within the APAC Acquisition team to convert interested visitors into happy listeners. You will collaborate with the global CRO and product teams to improve the user journey on app and web for millions of prospects in AU in order to drive subscription growth.
ABOUT YOU
ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word. Audible offers a Hub+Home hybrid workplace model that gives employees flexibility between gathering in an Audible workspace (work from hub) and remote work (work from home). For more information, please visit adbl.co/hybrid.
Key job responsibilities
As the CRO Manager - 12 month contract, you will...
- Define and execute a CRO roadmap based on user insights and CRO best practice
- Plan and implement A/B tests across the Audible website and apps, managing end-to-end delivery to increase conversion funnel performance
- Influence Audible’s international testing roadmap, sharing key learnings and analysis
- Develop insights to inform testing plan and define priorities
- Forecast, track and measure CRO initiatives with a view on incrementality and business impact
- Continuously improve internal CRO workflows and processes related to the roadmap, backlog and executions
- Reporting for ongoing conversion metrics across web and app
- Liaise with global CRO teams to share & leverage opportunities
- Support product-led CRO testing, delivering on local requirements as needed to bring new features to life
Basic Qualifications
- Experience in the online marketing or product management field with a proven track record of successfully executing and evaluating tests to optimize the online conversion funnel
- A profound understanding of UX, usability and design
- Experience with A/B testing tools (e.g. Adobe Target or Optimizely), Content Management Systems (CMS) and web analytics tool (e.g. Adobe Analytics or Google Analytics)
- Excellent communication skills and stakeholder management
- Basic understanding of frontend technologies like HTML, CSS, JS
- Ability to work cross functionally
Preferred Qualifications
- Degree qualified in Marketing or similar
- Experience with subscription or entertainment industry
- Strong excel skills
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