
Marketing Campaign Copywriter
2 weeks ago
**Marketing Campaign Copywriter**
**What can you expect?**
To work in a team who create great work - you will contribute by writing pieces that spark curiosity, delight and interest within the reader, adding real value, and bringing to life stories of how Marsh help. You will constantly be looking how to tweak copy to be as punchy, engaging, lively and informative as possible in content and communications across many formats - in particular online copy, blogs and articles or in partner and business communications
- Working with marketing and communications team colleagues to develop integrated marketing campaign content
- Copywriting: advertising, campaign messaging, linkedin posts, website copy, video scripts
- Bring your understanding of SEO and content marketing principles and best practice to develop content for blogs, whitepapers etc. usually insurance or risk technical content
- Proofreading, review of tone of voice, general responsibility for elevation of comms standards and helping others across the team deliver content and campaigns to these
- Working with global editorial team and other global content stakeholders to collaborate, share learnings and strategies.
- Working closely with digital marketing specialists in the team to use data and insights to improve our content’s performance, audience engagement, and inform future strategies including SEO insights.
- Overall content production for our core websites
- Project management of comms projects and facilitating steps in the go live process including legal approval, website authoring.
**What is in it for you?**
- A company with a strong brand and strong results to match
- Ability to drive growth and change and make an impact
- Visibility to key leaders and specialists across our business
- A great team environment
- Culture of internal mobility, collaboration, and career opportunity
- Competitive pay and outstanding benefits to help colleagues and their families live better - physically, mentally, and financially
- Generous time away from the office and paid time off to give back through non-profit community service
- Employee Resource Groups which provide access to leaders, relevant volunteer and mentoring opportunities, and interactions with counterparts in industry groups and client organisations
**We will count on you to**:
- Bring passion for your craft (writing, editing), and an appetite for continuous improvement / lifelong learning / stretching your skills
- Develop content and communications linked to our marketing plans and goals
- Model positive behaviors, and an audience-centric approach
- Have attention to detail, including in all aspects of communications
- Manage your time well, knowing your deadlines and how to prioritize and project manage including working on multiple initiatives
- Be curious; about the industry, the areas we have expertise in, marketing and communication trends and ideas, and bring this into the work you deliver in the form of ideas and new angles
- Be outcomes focused
- Contribute to the positive team culture.
**What you need to have**:
- A degree in communications, journalism, marketing, or business / commerce with a major in one of these areas
- 2-3 years in a communications agency environment, media organization, or corporate marketing/communications team
- Excellent written and verbal communication skills to be able to take the perspective of the reader and in the development of your content with particular strength in copywriting and storytelling
- The ability to deliver within quick turnaround times and tackle a brief on short notice.
- Marsh is a global organisation and part of this role involves building networks and connections globally and within a matrix reporting structure - this will involve periodic calls with colleagues in other parts of the world which may be required outside core business hours.
**About Marsh**:
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