Google Ads Specialist
2 days ago
Strong understanding of the entire digital ecosystem
- Dynamic and Fast Paced Role
- $65k to $75k + super
**ABOUT OUR CLIENT**
Our client is a passionate Melbourne based independent media agency. They believe in delivering the highest level of communications service to business partners from around the globe. They are an inclusive agency who value teamwork, passion, trust, integrity and commitment to superior customer service.
**ABOUT THE ROLE**
As Google Ads Specialist, you will be responsible for the set-up, ongoing maintenance, optimization & in-depth reporting of the paid media campaigns across digital channels including Google Paid Search & Google Shopping.
**KEY RESPONSIBILTIES**
- Support & maintain a client list (working collaboratively with other team members);
- Proactively source or co-create presentations that help with new opportunities that will improve business outcomes;
- Work collaboratively with other team members to prepare and develop media plans and related recommendations, reports and research pieces that are consistent with the business strategic direction;
- Identify key insights and campaign learnings that can be used for future client planning, performance forecasting and business growth;
- Collate, analyse, optimise and produce timely and insightful recommendations & reports for paid marketing campaigns;
- Regularly engage in test and learn activities and benchmark analysis to ensure the highest quality, ‘optimal’ outcomes are being achieved for clients and overall business;
- Provide support to the broader team where required
- Maintain key business certification (namely Google Premium Partner) and related awards programs at the highest standard and level available.
**SKILLS & EXPERTISE**
- Possess 2 to 3+ years in the digital communications and marketing industry;
- Have a good understanding of Social Media, Programmatic, DV360 and/or 3rd party partners;
- Great communication skills and the ability to adopt and use a range of styles, tools and techniques appropriate to clients both internally and externally;
- Strong presentation development & presenting skills and able to deliver attractive, accurate and client focused responses;
- Strong understanding of Google Analytics and Google Ads platform services.
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