Website and Digital Content Adviser

Permanent, full time
- Band 6 - $97,480 per annum plus super
- Convenient Preston location, with hybrid flexibility

Join our team as a Website and Digital Content Adviser and be at the heart of enhancing our local government's digital presence.

In this pivotal role, you'll lead efforts to refine our new website, ensuring a seamless experience for our community. With a focus on continuous improvement, you'll manage day-to-day website operations while also driving forward projects that keep our digital offerings fresh and engaging. Your strategic insight will guide the planning of new initiatives and the development of training to empower our team.

Beyond website management, you'll contribute to broader digital activities, from social media to digital governance. Reporting to the Senior Digital Adviser, your role will be instrumental in optimizing our digital communications, enhancing user experience, and supporting our digital evolution.

**About Darebin City Council**
Located in Melbourne’s northern suburbs, Darebin City Council is home to one of the largest, most diverse communities in terms of culture, language, religion, socio-economic background, occupation, and housing needs. The city has one of the largest populations of Aboriginal and Torres Strait Islander residents in metropolitan Melbourne. Our Vision is for a community that works together to advance community life.

**About the Role**
As a Website and Digital Content Adviser, you will ensure our council's digital platforms are efficient, accessible, and user-friendly. Your responsibilities include:

- Ensure Council websites are managed in an efficient and supportive manner
- 3 x daily checks of website approvals, ensuring content is in line with AA Accessibility standards, quality control checked, functional and in line with style guidelines.
- Ensuring the website enquiry inbox is monitored an actioned for more complex requests from stakeholders Providing any additional training, support or guidance for users
- Supporting ongoing improvement of website content to improve UX and SEO
- Delivering ongoing improvement with quality assurance and improving our Accessibility rating with the support of tools such as Monsido, agency reporting and global best practice trends
- Facilitating exercises such as IA reviews, functionality requests and other website related requests
- Partnering with stakeholders and content owners to review, approve and update their existing website content, ensuring a focus on improving accessibility, readability and practical functionality Delivering recommendations on SEM activity to complement the organisation’s digital marketing activities and objectives
Providing best practice advice on website management, and developing and campaigning suitable guides, strategies, policies and procedures to ensure clarity and consistencyProviding effective and practical support, expertise and knowledge Partnering with IT to deliver functionality and integrated tools where required, and supporting the communications, marketing, digital, IT, internal comms and other teams and functions across the organisation.Proactively delivering training and support to stakeholders and teams Fostering an environment of ongoing skills improvement across the website author base and encouraging growth in digital competencies across the organisation.Supporting the management of digital assets such as Google Places, Google Maps and other third-party platforms such as QR Code generators, Open Forms etc.Support the digital and communications teams in other areas such as social media management, monitoring, scheduling and content creation.
- Other duties as directed within the skills and capabilities of a position at this level.

**Skills & Experience**:

- Experience in the creation of website content in line with Accessibility standards (AA)
- High level skill in delivering SEO and optimised content
- High level of skill in delivering digital elements of marketing campaigns such as tracking pixels and in-depth performance reporting
- High level of stakeholder engagement and agency management experience
- High level of experience developing policies, procedures and guides
- High level of experience providing training and support materials
- High level of personal organisation and an understanding of low-level project management
- Experience in working in a complex organisation
- Demonstrated understanding of best practice in website management, digital content development, communications and digital marketing
- Experience in working in a multidisciplinary team and across multiple projects
- Deep understanding of different learning styles and methods of facilitating website upskilling

**Software and Website**:

- Publish, monitor and provide strategic advice on web content
- Produce meaningful reporting and insights
- Support authoring network through quality control and training program
- OpenCities CMS experience is a plus, but not essential
- Hootsuite