Digital Marketing Specialist

**Introduction**:
Get in on the action as our Digital Marketing Specialist - Acquisition for an exciting 12-month contract The digital marketing landscape at CoAct is fast paced and complex, if you are up for a challenge, then this is the role for you

Prepared to roll up your sleeves and use your analytical mind and digital marketing know-how to engage with complex audiences and drive down acquisition costs.

CoAct is a non-profit organisation dedicated to empowering everyday Australians through essential employment services and community activation programs. Our team shares a common passion for making a positive impact and giving back to society.

**Description**:
What Awaits You

The Digital Marketing Specialist - Acquisition will work closely with the Digital Marketing team to drive our customer acquisition strategy across all digital channels.

Get ready for a thrilling ride as you craft top-tier campaigns aimed at slashing CPC and boosting ROI to meet our acquisition targets.

Each day will involve a range of digital marketing disciplines, tackling tasks like:
Working with the Digital Marketing Manager to optimise campaigns to dive down cost-per-acquisition across paid search, display, and paid social channels
Reviewing performance data and develop strategies to increase enquiries across regional & metro markets
Delivering regular insights and analysis for the Marketing department
Juggling and optimising multiple lead generation channels
Teaming up with our Creative team to amplify content visibility and drive engagement
Collaborating closely with the digital team to put the customer journey front and center in our acquisition strategies

**Skills and Experiences**:
Essential Skills for Success

A passion to support unemployed Australians to connect with services that will move them into sustainable employment
Demonstrated experience managing paid media campaigns - specifically Google Ads, Facebook and Tik Tok
Proven track record in developing, deploying, managing, and reporting on various ad types
Analytical and strategic thinker
Ability to work in fast paced environment, think on your feet and get things done
Demonstrated commercial and marketing acumen, delivering tangible results and ROI
Proven capability in managing multiple stakeholders and projects, both internal and external
Self-motivated and proactive attitude, adept at working across various projects autonomously

Value-Add Experience & Qualification

3-5 years total digital marketing experience
Proficiency in PPC, SEO, Display, and Paid Social Channels
Salesforce CRM
Oracle Eloqua Marketing automation
Experience in a NFP environment
Strong project management and analytical skills, with keen attention to detail
Excellent verbal and written communication skills
Tertiary qualifications in marketing or communications related fields

Why CoAct?

Flexible working arrangements
Competitive Salary packaging (save on tax)
Home office set up allowance
Mobile, health and wellbeing allowance
Additional wellbeing leave (extra 13 days on top of your annual and personal leave entitlements)
Corporate health insurance discounts
Employer of Choice in The Australian Business Awards 2021

Your Next Steps

At CoAct, diversity and inclusivity are core values. We believe in equal opportunities for all and welcome qualified applicants from diverse backgrounds, including race, religion, gender identity, sexual orientation, disability, and age.

All successful applicants will be required to complete criminal history verification and may be required to undergo a working with children check.