Head of Digital Marketing

**Job no**: 502479
**Work type**: Permanent
**Location**: Newstead
**Categories**: Marketing & Communications, Fundraising/Foundation

Mater Foundation are looking for a Head of Digital Marketing - Lotteries to join the team This permanent, full-time role will be based at our Newstead campus.

As the healthcare needs of Queenslanders grow, so does the role of Mater Foundation.

Mater Foundation is an iconic Queensland fundraising and philanthropic institution, committed to providing exceptional care through health, education and research. It meets a profoundly satisfying mission to improve the health and wellbeing of our community and to continue the Mater tradition of care and compassion.

Mater Foundation helps to underpin an extensive network of hospitals across Queensland, a world-class research institute and a nationally accredited education provider.

**Salary: Commensurate with experience plus superannuation and**access to not-for-profit salary packaging up to $15,900** +**access to many staff benefits

**What you’ll be doing**

The Head of Digital Marketing - Lotteries leads Digital Marketing within the Lotteries Team. The position is responsible for leading the active development and implementation of a holistic digital marketing strategy across paid, earned, and owned channels, that drives revenue, new supporter acquisition and awareness.

The Head of Digital Marketing also manages Digital Risk, partnerships and affiliate relationships and assists Mater Foundation in achieving its overall objectives by increasing positive awareness, supporter numbers and revenue. You will achieve this by:

- Leading the development and execution of the Digital Marketing strategy to support the achievement of business targets & KPIs.
- Ensuring all digital initiatives are aligned to the digital marketing strategy and reaching KPIs set, providing agreed ROI and continually optimising the digital approach.
- Developing and maintaining effective and productive communication and working relationships with key internal and external stakeholders

For more information specific to the role, please view the PD here - Head of Digital Marketing - Lotteries.pdf

**About you**

You will have tertiary qualification in marketing, media and or a related discipline and 7+ years relevant digital marketing experience. You will also have 3-5 years leading a digital marketing team.
- Track record in leading and developing a high performing team to deliver on business objectives with a clear vision and digital first approach
- Hands on experience with digital marketing, SEO, PPC, social media advertising, UX, CX, database segmentation and content creation
- Strong knowledge of the latest digital marketing technology and trends, competitor insight and industry developments
- Extensive experience in managing large digital marketing budgets and driving profitable revenue growth
- Experienced in briefing and working with external marketing agencies to deliver components of the digital marketing strategy
- Strong understanding of inbound and outbound digital marketing, and customer journey mapping.
- Highly analytical with the ability to analyse data, trends and performance on key metrics and ROI from digital marketing, to drive advancements and optimisation.
- Broad understanding of CMS driven e-commerce, UX and online design.
- Highly organised and detail-oriented, with a strong ability to manage parallel projects simultaneously with un-prompted follow-through and initiative.
- A thorough understanding of marketing principles and practice
- A deep understanding of supporter centric marketing
- An understanding of technology and operational best practice techniques
- A background in creative agencies and design
- A background and qualifications in Philanthropy would be highly valued
- A knowledge of lottery gaming and advertising laws
- Experience in managing multi-faceted digital marketing campaigns.
- Experience in building, fostering and nurturing relationships with internal, cross-functional teams and external stakeholders.

**Why join us?**

Mater is Queensland’s largest and most innovative not-for-profit healthcare service, providing care for almost 700,000 patients a year across a network of 11 hospitals.

We are a leader in healthcare, education and research — and that’s because we employ exceptional people. **#MAKEYOURMATERMOVE**
- Via salary packaging arrangements, allocate some living expenses directly from your pre-taxable income and ultimately increase your take-home pay
- Access to package meal and entertainment expenses via salary packaging
- Access to leading education and professional development via Mater Education
- Access to our Employee Assistance Program and on-site pastoral care teams
- Discounts to local and national business/venues for Dining/Retail/Travel & Accommodation/Other
- Unlimited access to a multitude of discounted fitness facilities through Fitness Passport
- Access to on-site, discounted parking
- Disc