Influencer Marketing Manager

1 week ago

Sydney, Australia ByteDance Full time

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

**Team**:
SoundOn is a music distributor that allows musicians to distribute their music work directly to TikTok, Resso and other DSPs while musicians can enjoy 100% royalties. Our vision is to nurture the local independent artists by supporting them in distribution, promotion, and career development

**Responsibilities**:

- Build and manage a roster of TikTok content creators and ensuring their active engagement in promotional campaigns
- On the forefront of TikTok trends and work with creators to develop and execute content strategies to establish and amplify trends on TikTok
- Use data to develop a systematic framework of creator network based on each creator's profile, link creators to suitable music and trends according to the campaign requirement
- Build and maintain relationships with agencies and creator managers, facilitate the contract and payment process, negotiate for longer-term collaboration deals
- Report on creator campaign results and ROI
- 3-7 years of experience in digital content and influencer marketing. Short video platform working experience is preferred, e.g. TikTok, Instagram Reels, Youtube Shorts etc.
- Good sense of Music content. Have a keen eye to discover viral trends on social media.
- Strong network of AU-based creators, talent managers and agency partners to establish working relationships quickly
- Strong data analysis skills to review, deep-dive analysis, forecast and make decisions based on data.
- Good communication skills, keen to work with TikTok creators.
- Good work ethics, self-motivated and result-driven with cross-cultural empathy.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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