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Brand Manager, Luxury Timepieces, Australia

2 weeks ago

Melbourne, Australia RETAIL Experts Full time

For a leading luxury watch brand, we are currently recruiting a regional brand manager (w/m) with the aim of developing the brand at strategic and operational levels throughout the ANZ region. This challenging role will involve business planning, achieving sales targets, overseeing sales & distribution, financial management, marketing, inventory control and people management.

**POSITION**

**Key Challenges
- Development of local ANZ market to increase market share and ensure ongoing stronger and consistent sell-out results
- Strategic development and expansion of Wholesale distribution base
- Identification and implementation of brand retail store opportunities
- Ongoing elevation of the brand awareness and desirability in Australia and NZ
- Achieving monthly sales targets
- Maintaining exceptional relationships with retailers and end-customers.

Breaking down the various areas of the role, we have:
Sales & Distribution
- Personally oversee all Wholesale POS to maximise range performance, regular replenishment and display standards
- Budgeting, forecasting and ongoing monitoring of sales and sell-out for all POS
- Implement new product launches in the market
- Visit all Wholesale POS as part of regular call cycle
- Explore opportunities to introduce corporate Retail boutiques based on strategic requirements and commercial/financial viability
- Expand and leverage the Brand CRM database and programs locally

Marketing & Communications
- Define marketing strategy to support the brand strategy within budget
- Set and implement with Marketing Coordinator the annual marketing calendar comprising advertising, PR, display initiatives, shop-in-shop development and events.
- Manage brand events, exhibitions, product launches and VIP events
- Execute with Marketing Coordinator optimal digital marketing initiatives in line with global brand strategy
- Manage marketing budget on a monthly basis Monitor monthly PR results versus targets
- Ensure marketing activities reflect global brand image
- Conduct training to brand partners (retailers and media)

VM
- Oversee Marketing Coordinator executing required display roll-outs and special display initiatives for key campaigns (e.g. launches, events, etc.)
- Initiate and execute shop-in-shop projects ensuring requirements of POS in-line with brand strategy.
- Manage sub-contractors for quotes and installation.
- Liaise with approved supplier for design and furniture production.
- Liaise with Retailer/ Architect for sign-off, implementation, installation.

Leadership & Management
- Manage direct reports (1-2) to ensure team is motivated and performs at optimal level
- Ensure annual performance reviews are conducted for direct reports and that individual development plans arising from performance reviews are implemented
- Work collaboratively with Human Resources Manager to ensure staff issues are addressed appropriately and in line with employment legislation

Stock Ordering / Inventory Control
- Oversee the stock ordering on weekly basis, with brand HQ re special orders and availability issues.
- Plan new product introductions and phasing-out discontinued lines

Budgeting & Pricing
- Prepare and present annual sales and marketing budget to Brand HQ
- Re-forecast annual sales budgets when required for Brand HQ
- Oversee implementation of required price adjustments

**PROFILE**

**Experience & Skills Required
- A first general management experience desirable
- Strong team leadership and people management skills (small teams)
- Proven experience achieving sales targets
- Wholesale experience in the prestige or luxury segment (Watch & Jewellery, an asset)
- Retail experience in the luxury segment is an asset
- Operational Marketing experience
- Excellent organisation, project management, budget planning skills
- Excellent business and commercial acumen, numerical, financial and analytical skills
- Strong negotiation skills
- Attention-to-detail essential
- Excellent computer literacy
- Team player
- Energy, drive and enthusiasm
- Self-motivated, resilient and success-focused

If this position is in line with your profile and objectives, we would be keen to get in contact with you and further discuss the position. We look forward to hearing from you

For a leading luxury watch brand, we are currently recruiting a regional brand manager (w/m) with the aim of developing the brand at strategic and operational levels throughout the ANZ region. This challenging role will involve business planning, achieving sales targets, overseeing sales & distribution, financial management, marketing, inventory control and people management. POSITION Key Challenges - Development of local ANZ market to increase market share and ensure ongoing stronger and consistent sell-out results - Strategic development and expansion of Wholesale distribution base - Identification and implementation of brand retail store opportunities - Ongoing elevation of the brand awareness and desirability in Australia and NZ