Marketing Specialist

Role Overview

We are seeking a creative and results-driven Marketing Specialist to join our team. This role will be responsible for developing and executing marketing strategies to enhance brand awareness, attract potential customers, and support business growth.

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Key Responsibilities
- Conduct market research to identify trends, competitor activity, and customer needs
- Develop and implement marketing campaigns across digital and traditional channels
- Create engaging content for the company website, social media, brochures, and promotional materials
- Manage social media platforms and online presence to ensure consistent branding
- Monitor and analyze campaign performance (KPIs such as engagement, leads, and conversions) and prepare reports with recommendations
- Work closely with the sales team to provide marketing support and sales materials
- Coordinate with external vendors, designers, and agencies to deliver marketing projects on time and within budget

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**Requirements**:

- Bachelor’s degree in Marketing, Communications, Business, or related field
- 2-4 years of experience in a marketing role (experience in construction, home improvement, or manufacturing industries is a plus)
- Solid understanding of digital marketing tools and platforms (social media, SEO/SEM, Google Analytics, etc.)
- Strong content writing and copywriting skills, with an eye for design and branding
- Analytical mindset with the ability to evaluate campaign results and optimize performance
- Excellent organizational and project management skills, with the ability to manage multiple priorities
- Strong interpersonal and communication skills, with a collaborative team spirit

Pay: $70,000.00 - $101,864.91 per year

**Benefits**:

- Employee discount
- Professional development assistance
- Travel reimbursement

Work Location: In person