Marketing Manager

**Company Description** About Lumin**
- We are a profit-for-purpose company with global ambitions, dedicated to making a positive impact on the world. Our mission is to ‘Make Lives Brighter’ for vulnerable people by simplifying access to technology. _

In today's world, social isolation is a pressing issue, especially for the elderly and those with cognitive or physical challenges. Ensuring that vulnerable people can live safely and independently at home has never been more important, whether they live alone in their family home or as part of a retirement or aged-care community.

As a team of smart, dedicated and passionate individuals we have made it our mission to tackle this challenge head-on. We've done this by building a remarkable ecosystem of cloud services, apps and devices with our unique Lumin Screen at the very heart of our client's homes, all designed to '**_Make Lives Brighter'_**.

We've made the benefits of technology accessible to even the most tech-shy individuals. From home automation and emergency duress systems to voice-activation, VoiP, messaging, and calendar and medication management - our comprehensive platform caters to diverse needs.

We also help ease the burden for their supporters, carers, and home care / retirement village providers. Available as an app or large screen device, Lumin offers unparalleled operational efficiencies and age-in-place options for our older generation as their needs change over time.

**We’re scaling up Join a fast growing team with real impact**

As we continue to grow, we're seeking talented individuals to join our close-knit team and help us reach the next level. This role offers you the unique opportunity to work on a product that encompasses hardware, cloud software, and multiple app platforms. Your efforts will have a direct impact on improving the lives of vulnerable communities.
**Job Description** The role: Marketing Manager**

To help us reach our next stage of growth, we are looking to strengthen our team with an experienced Marketing Manager.

**Location**

Melbourne, VIC - but with the opportunity to work remotely

**Reports to**

Chief Operating Officer

**Job Summary**

**Key Responsibilities**
- Develop and implement marketing strategies to drive awareness and growth for our Lumin's products and services in our B2B and B2C markets
- Manage our marketing and communication assets, including our website
- Drive our (predominantly digital) marketing efforts, including our website, SEO, SEM, A/B testing, landing pages, and eCommerce strategies
- Manage trade and affiliate marketing activities to support sales and distribution channels
- Collaborate with the executive and sales teams to align marketing efforts with business and sales objectives
- Monitor and analyse market trends, customer insights, and competitor activities to identify opportunities for growth and inform marketing decisions
- Ensure brand consistency across all marketing and (external) communication initiatives
- Manage the marketing budget and track ROI on marketing investments
- Coordinate with external agencies and vendors as needed

**Qualifications**
- Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
- 5+ years of experience in marketing, with a proven track record of successful campaign management
- Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights
- Experience with marketing automation tools and CRM systems
- Excellent project management and organizational skills
- Demonstrated ability to lead and mentor a team of marketing professionals
- Strong communication and interpersonal skills, with the ability to collaborate effectively across departments
- Proficiency in budgeting and financial planning for marketing initiatives
- Up-to-date knowledge of market trends, consumer behavior, and competitive landscape analysis
- Creative problem-solving skills and the ability to adapt to changing market conditions
- Experience in brand management and content creation across various platforms

**Additional Information** Why Join Lumin?**
- _ Meaningful Work_: At Lumin, you'll find purpose in your work - making a positive impact on the lives of those who need it most.
- _ Competitive Offer: _We offer a competitive salary and benefits package.
- _ Collaborative Environment_: Join a team of passionate, like-minded individuals who are committed to our mission and are always willing to support and inspire each other.
- _ Career Growth_: As part of our growing team, you'll have opportunities to develop professionally and take on exciting new challenges.
- _ Supportive and flexible Environment_: We understand the importance of work-life balance, offering a flexible and supportive work environment.

To apply, please send your resume and cover letter to us.

We look forward to hearing from you