Marketing Manager

**Marketing Manager - Adventure World**

Applications for this role close on 4 February 2025

**About Adventure World**
Adventure World is celebrated for crafting tailor-made, life-changing travel experiences that connect travellers with some of the world’s most awe-inspiring destinations. For over 40 years, we’ve specialised in adventure journeys that combine first-class service with unforgettable moments. From wildlife encounters to cultural immersions, we are committed to providing authentic and responsible travel experiences.

Now, you can join our passionate team and play a key role in inspiring travellers through innovative and engaging marketing strategies.

**The Role**
As a Marketing Manager, you’ll be at the forefront of Adventure World’s marketing efforts, leading campaigns that drive sales, enhance brand visibility, and support our business growth. Reporting to the Head of Marketing, you will collaborate with internal teams, external partners, and suppliers to deliver compelling marketing initiatives that resonate with our audience and align with our commitment to sustainability and cultural immersion.

**Key Responsibilities**
- Strategic Leadership
- Develop and implement marketing strategies aligned with business objectives, focusing on driving revenue growth and enhancing brand awareness.
- Campaign Execution
- Plan and oversee impactful marketing campaigns, including product launches, seasonal promotions, and events, ensuring alignment with business goals and timelines.
- Collaborate with the marketing team to design and execute multi-channel campaigns.
- Liaise with media partners to identify new opportunities, negotiate rates, and deliver assets.
- Ensure brand consistency across all marketing communications and platforms.
- Partnerships
- Build and maintain strong relationships with tourism bodies, suppliers, and partners to maximise opportunities for integrated campaigns.
- Identify innovative ways to leverage partnerships for greater impact and growth.
- Collaboration
- Work closely with internal teams, including sales, product, reservations, and finance, to ensure cohesive messaging and seamless execution across all marketing efforts.
- Insights and Analysis
- Analyse campaign performance, sales data, and ROI to refine strategies and report actionable insights.
- Monitor market trends and competitor activity to identify opportunities for improvement and growth.
- Planning and Implementation
- Oversee marketing budgets, ensuring accurate allocation of resources and adherence to financial objectives.
- Foster a culture of creativity, collaboration, and continuous improvement within the marketing team.

**About You**
You’re a results-driven marketing professional with a passion for travel and storytelling. Your ability to lead campaigns, build strong relationships, and analyse data makes you a valuable asset to any team. You thrive in a dynamic, fast-paced environment and are committed to delivering excellence.

**Experience and Qualifications**
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in the travel industry with a track record of executing successful marketing campaigns.
- Exceptional communication and interpersonal skills, with the ability to manage multiple priorities.

**Perks and Benefits**
- Competitive salary with opportunities for career growth.
- Flexible working options, including hybrid arrangements.
- Generous travel discounts for you and your family/friends.
- 12 weeks of paid parental leave for eligible staff.
- Two paid volunteer days and team engagement days annually.
- Retail discounts and access to our Employee Assistance Program (EAP).