Marketing Generalist

Informal, energetic and creative environment
- Easy parking
- Take ownership of this newly created role

**The Company**

For 16 years our client has been one of Melbourne's top styling groups, encompassing **four distinct styling companies**, all dedicated to transforming homes with bespoke interior design. We are looking for an energetic, highly organized, and results-oriented **Marketing Generalist**. This newly created and pivotal role will oversee the complete marketing function for the entire group, manage four different digital brand presences, lead a remote team, and drive the sales lead generation and qualification processes.

**The Role**

This is a critical, high-impact position perfect for a professional who excels at managing complexity and variety. You will be the central figure ensuring brand consistency and marketing effectiveness across all four companies.

**Brand & Digital Management (Core Focus)**
- **Manage four distinct brand identities and websites**, ensuring all content is current, engaging, and reflective of each company's unique value proposition
- Develop, implement, and manage a comprehensive **SEO strategy**, focusing on keyword research, content optimization, and technical SEO improvements to drive organic traffic..
- Coordinate the development, implementation, and management of the comprehensive **social media content calendar** for **all four companies** across platforms (Instagram, Facebook, Pinterest, TikTok and Linkedin).

**Team Leadership & Management**
- **Supervise and manage the day-to-day tasks of two remote Virtual Assistants (VAs)**, ensuring quality control and timely delivery of work across all four companies.
- Delegate administrative, content support, and basic digital tasks effectively to the VAs.
- Provide clear direction, training, and feedback to the VAs to maximize their productivity and skill development.

**Client Management & Sales Support**
- Act as the **first point of contact** for marketing-generated inquiries (via social DMs, website forms, etc.), providing warm, prompt, and brand-consistent responses.
- **Qualify leads** by gathering necessary information and effectively transitioning them to the appropriate sales or styling consultant within the correct company.
- Develop and manage systems (e.g., using a So High CRM)) for **tracking lead status and client communication** across the group.

**What You'll Bring**:

- Proven experience (3+ years) in a broad marketing role with demonstrated success in social media management, lead qualification, and **Search Engine Optimization (SEO)**.
- **Exceptional organizational skills and the ability to seamlessly manage multiple projects and four distinct brand strategies simultaneously is non-negotiable.**:

- **Prior experience supervising or delegating tasks to assistants or junior team members is a significant advantage.**:

- **Strong practical knowledge of SEO tools (e.g., Google Analytics, Google Search Console, SEMrush/Ahrefs) and experience implementing on-page and off-page optimization strategies.**:

- Expert-level knowledge of social media platforms, content creation tools, and familiarity with managing different websites/CMS.
- Excellent written and verbal communication skills; comfortable engaging with potential clients and leading a small team.
- A keen eye for aesthetics, impeccable attention to detail, and a genuine passion for styling or design.
- Having a Video/photography interest would be benefical.

**What in it for you?**
- High-impact role with the **unique challenge of managing four distinct brands** under one umbrella.
- Opportunity to step into a **leadership role** by managing the virtual assistant team.
- Competitive salary
- Make your own mark in this newly created role
- A beautiful and inspiring work environment located in Ferntree Gully

Placing Heads. Your job is our business?