Campaign Data Analyst

6 days ago

Melbourne, Australia ANZ Banking Group Full time

About the role

Data Analyst (Campaign)

**Location**: Melbourne, VIC OR Sydney, NSW [Hybrid: approx. 50% WFH & 50% Office]
Multiple Opportunities Available
Full Time/Part time options Available

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving the financial wellbeing and sustainability of our customers so they can achieve incredible things
- whether they’re buying a home, building a business, or saving for things big or small.

This role as a Data Analyst will sit in our Campaign and Engagement Analytics team within the Retail Analytics Tribe. The purpose of the Retail Analytics Tribe is to use the energy and creativity of our people to deliver best in class data analytics to support the growth of the Retail division.

What will your day look like
Ensure efficient and effective customer contact and campaign execution for retail customers, including, channel specific requirements and rules, key inclusion and exclusion requirements & needs, and efficient customer journey orchestration
Undertake Campaign Build using MarTech platforms such as Unica
Possess an analytical and inquisitive mindset to continuously improve the level of insight surfaced and develop customer campaign effectiveness visibility and tracking
Be a key part of the Campaign and Engagement Analytics team, supporting each other with peer reviews and knowledge sharing
Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders
Ensure quality lead/insight delivery to channels and customers, focusing on first-time pass rate and throughput metrics
Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations
What will you bring?

To grow and be successful in this role, you will ideally bring the following:
Experience in campaign tools (Unica or similar)
Experience in Marketing Campaigns
Worked with analytical tools (e.g. Tableau, QlikSense)
Some knowledge of tools and techniques for analysis, data manipulation and presentation (e.g. SQL, Excel)
Some understanding of Data warehousing or databases (e.g. Teradata, Oracle)
Analytical and inquisitive mindset to continuously improve the level of insight surfaced
Strong ability to translate data insights into practical business recommendations
Strong Problem-solving capabilities
Ability to effectively communicate to all stakeholders (technical and non-technical)

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

So, why join us?

There’s something special about being part of ANZ. From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.

But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.

We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.

Job Posting End Date

1 March, 11.59pm, (Melbourne Australia)

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