E-comm Marketing Manager

2 weeks ago

Brisbane, Australia Bright Side Executive Search Full time

Thriving Australian independent retail liquor business
- Manage their industry leading omni-channel retail business
- Gain exposure across multiple categories in the industry

A brilliant opportunity to join a thriving Australian independent liquor retail business in an Ecommerce and Digital Marketing Manager role. You will be in charge of managing the industry leading omni-channel retail business. Based in Brisbane and reporting to the National Trade Manager, you will drive a sophisticated rewards loyalty program, eCommerce and Digital Marketing ecosystem for this leading national retail banner.

Your success in this role will come from leveraging your previous proven eCommerce and Digital Marketing experience, a determination to explore creative solutions and an ability to establish solid relationships with retailers and suppliers. Strong negotiating skills, commercial acumen and an ability to work autonomously are essential.

About the role:

- Develop and execute the company marketing strategy
- Develop and grow audience numbers and income to benefit the omni-channel business
- Develop, implement and manage digital marketing campaigns across a number of digital channels (e.g. social media, Google, performance and remarketing) delivering against the business objectives
- Drive the social media activity and engagement across the business profiles developing content, curating topical news and content planning
- Analyse and report on performance marketing metrics and report to senior leadership
- Share up-to-date knowledge on digital marketing trends, leverage new technologies to improve conversion rates and project manage their implementation

About you:

- At least 5 years’ experience ideal in a digital marketing role with a demonstrated record of success in growing audiences and online income
- Deep experience using Google Analytics, analysing and reporting on data
- Demonstrated project/campaign planning and management skills
- Demonstrated past experience working closely with a Tech team to deliver marketing objectives or project management
- Knowledge of digital and e-commerce trends pertinent to driving digital audience growth and engagement
- Strong writing skills and presentation skills

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