Head of Digital Marketing Delivery
4 days ago
Over the past 12 months we’ve seen a ton of transformation in our business, as we evolve from a financial services provider to a digital platform focussed on helping businesses grow and people shop and live better.
This transformation continues, we’re ambitious and have great plans in the works. We’re looking for talented people to help bring our vision to life.
Let’s talk about the role
This is a leadership role within the Brand & Content, Insights and Delivery team, and with significant accountabilities and deliverables across the PAY business and the broader Latitude enterprise; with a key objective of evolving Latitude’s customer experiences to become Omnichannel, connected, personalised experiences scaled across the customer lifecycle.
This is a business-critical role with a dual purpose of enabling day-to-day excellence within customer comms delivery, and the creation of a strategic Omnichannel personalisation (MarTech) roadmap to enable personalisation at scale and driving business performance and maximising the customer experience.
Role Breakdown:
- Vision and roadmap development
- Capability transformation leadership
- Stakeholder engagement across Pay & Money product teams, the broader marketing, merchant teams, the Latitude Executives, Data, Technology & Operations
- People leadership
- Budget and vendor management
- Risk, Controls, Policies and Procedures management
Let’s talk about you
- Extensive digital retail marketing experience is essential. B2C, or B2B2C
- Experience selecting, implementing and managing MarTech platforms covering data, content and channels
- Experience orchestrating and delivering bespoke customer messaging through, eDM’s, SMS, Apps / Push notifications and any other digital channels
- Ability to translate data and customer strategy into MarTech enablement
- A thought leader with a passion for accurately delivering innovative digital marketing solutions by using data, insights and experience. Ability to detect emerging trends and develop appropriate responses
- Able to develop and build strong relationships with key stakeholders and partners; comfortable working with cross-functional and virtual teams
- The capability and experience to get buy in from the most senior executive and the leadership and influencing skills to engage at every level of the implementation community
- Proven people leadership and coaching experience
- Strong communication and influencing - verbal, written, presentation - to lead complex and broad discussions with diplomacy, authority, conviction, commitment and impact. Builder of convincing business cases
- Able to prioritise and look for simplification opportunities / synergies given competing strategic interests
- Collaborative team member who is accountable and able to deliver at a high level
- Evidence of further education and self-improvement is highly regarded. Continuous learning approach
Sound like you?
That's a good sign In return for your energy and ideas, we offer a flexible working environment and great compensation. We always support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home and office, or a combination of both.
We're Latitude, partners in money
Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success. Digital payments, cards, loans, and insurance is what we offer - but what we really are is a platform that helps people shop and live better.
Always living and breathing our values. Act Right, Show Care, Be Curious.
- Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. Only open to Australian or New Zealand Permanent Residents or Citizens_
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