Social Campaign Advisor

**Job no**: 0052599
**Location**:Parkville
**Role type**:Full-time; Fixed-term for 6 months; 2 positions available
**Department**:Advancement, Communications and Marketing
**Salary**:UOM7-$106,432-$115,211 p.a. plus 17% super
- **Drive successful paid social media campaigns**:

- **Work in a supportive team**:

- **Brilliant benefits and a flexible hybrid work environment**

**About the Role**
As a Social Campaign Advisor, you will collaborate with diverse internal teams to drive successful paid social media performance campaigns in support of the University’s global and domestic reputation, student recruitment, advocacy, research impact and engagement objectives.

Your responsibilities will include the precise execution and management of campaigns aimed at boosting awareness, acquisition and conversion among targeted audiences. This involves media planning, trafficking, quality assurance, reporting, optimisation, budget oversight, and analysing trends and insights.

To excel in this role, you’ll need comprehensive expertise in platforms like Meta (Facebook, Instagram, WhatsApp), TikTok, LinkedIn, and YouTube, with a proven ability to execute both native and paid social media campaigns effectively.

Your responsibilities will include:

- Set-up and delivery of paid social campaigns across Meta (Facebook, Instagram, WhatsApp), LinkedIn, TikTok, YouTube and other channels as required
- Provide support and expert advice to University staff (Academic Divisions, professional staff and academic staff) in paid social media strategy, operations and reporting
- Execute paid social media strategies and robust reporting to measure the effectiveness of the University's marketing initiatives
- Contribute to trends and insights, develop test and learn programs and optimisation recommendations, contributing to continuous improvement of digital channels

**Who we are looking for**
We’re looking for two experienced Social Campaign Advisors with strong experience in paid social media. You will have the expertise to manage stakeholders effectively, provide strategic support, and foster strong working relationships. Professionalism and responsiveness are essential in this role.

You may come from a media or social media agency background, with proven expertise in managing and executing paid social media campaigns, including budget management.

You will also have:

- Demonstrated extensive experience in paid social media campaigns, content development and execution strategies
- Demonstrated successful delivery of social media initiatives within a large and complex organisation
- Marketing experience in a similar role within a large complex environment, leading paid social media campaigns to effectively engage audiences and drive results
- Considerable experience in complex decision making requiring high levels of expertise and judgement

For further information regarding responsibilities and requirements please refer to the attached PD.

**Please note: Visa sponsorship is not available for this position**. This role requires current valid work rights for Australia.

**Your new team - Advancement, Communications and Marketing**

This position is within the Communications and Marketing team under the Advancement, Communications and Marketing function of the University, led by the Vice-President (Advancement, Communications and Marketing). Advancement works with colleagues across the University and its affiliates to facilitate mutually beneficial relationships between the University and its alumni, friends and benefactors.

Communications and Marketing formulates and leads strategies in support of the University of Melbourne’s overarching strategic plan, Advancing Melbourne. It fosters a culture of best practice and collaboration across the University’s marketing functions and uses marketing insights to inform decision-making across the University.

**What we offer you**

In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page

**The University of Melbourne**

We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

**Be yourself**

The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the comm