Digital Product Design Lead

The Digital Product Design Lead is a senior-level role responsible for leading and shaping the strategic direction of digital product design across HCF’s platforms. This position is pivotal in fostering innovation, ensuring design excellence, and mentoring a high-performing team of designers. Working closely with stakeholders, the Design Lead will champion human-centered design principles, enhance usability, and drive the adoption of scalable design systems.

The Opportunity

We’re looking for a visionary and hands-on Digital Product Design Lead to drive the design and user experience across HCF’s digital ecosystem. In this leadership role, you’ll guide a team of talented designers and collaborate with cross-functional teams to deliver elegant, human-centred digital solutions that enhance the member experience and support our business goals.

Key Responsibilities- Lead the end-to-end digital product design process, from discovery through to delivery, ensuring cohesive, accessible, and intuitive experiences across all platforms- Inspire, mentor, and manage a team of UX/UI and service designers, fostering a culture of design excellence and continuous improvement- Champion user research, design thinking, and data-informed design practices to ensure our digital solutions meet real customer needs- Collaborate closely with Product Managers, Developers, and stakeholders to define vision, priorities, and design outcomes- Evolve and maintain HCF’s digital design system to ensure consistency, scalability, and alignment with our brand- Advocate for user-centred design and accessibility standards across the business

About You

You’re a strategic thinker and creative problem solver with a passion for crafting intuitive, impactful digital experiences. You bring deep expertise in UX and UI design, and you know how to lead, influence, and inspire in a cross-functional environment.

To succeed in this role, you will have:
- Human-Centered Design Expertise: Extensive experience in user experience (UX), user interface (UI) design and usability for web and mobile platforms. Demonstrated understanding of the human-centered design process.- Cross-Functional Collaboration: Experience building effective relationships with product, engineering, marketing, and business teams to deliver impactful digital products.- Data-Driven Decision Making: Ability to define and deploy analytical models, testing frameworks and implement member feedback to recommend design decisions.- Design tooling: Strong proficiency in design tools such as Figma, Sketch and Adobe Creative Suite. Communication: Strong verbal and written communication skills, with the ability to advocate for design and build alignment across the organisation.- Portfolio: Strong portfolio demonstrating strategic design leadership and human-centred design principles.

Desirable- Experience influencing and guiding digital design teams, preferably within the health, insurance, or similarly regulated industries.- Experience working in the healthcare, insurance, or other highly regulated industries, with a deep understanding of the sector’s specific challenges and opportunities.- Experience with Agile Methodologies: Familiarity with Agile or similar iterative development methodologies, and how they can be applied to the design process for faster, more efficient delivery. -
- Usability Research Skills: Proficient in usability testing and research frameworks, such as interviews, A/B testing, heatmaps, and journey mapping

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits
- Purpose-driven passion_
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
- Wellness and work-life balance_
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover- 18 weeks of parental leave for all new parents- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
- Collaboration and inclusivity_
We embrace diversity as our