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Content Lead
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South Yarra, Australia Scanlan Theodore Full time**About us**: Scanlan Theodore utilises superior fabrics and artisan techniques, moulding these timeless foundations with a contemporary perspective. Refined aesthetics and continued innovation are reflected through every asset of the brand, seasonal collections, customer experience, and culture. The brand is in search of passionate, dynamic, and inspiring...

Copywriter
2 weeks ago
**About us**:
Scanlan Theodore utilise superior fabrics and artisan techniques, moulding these timeless foundations with a contemporary perspective. Refined aesthetics and continued innovation are reflected through every asset of the brand, seasonal collections, customer experience and culture.
Scanlan Theodore is in search of passionate, dynamic and inspiring leaders who strive to be values-driven, support core strategies for the development, growth and shared vision for the company.
**Your Opportunity**:
**Key Responsibilities**:
- Develop and implement an in-depth understanding of our client's unique brand voice and championing its roll-out across a range of placements.
- Proof reading and editing content written by other team members.
- Assisting with ongoing analysis of content performance, recommendations for further optimisation and reporting.
- Incorporating the brand values in all aspects of copy to maintain a consistent brand personality and tone of voice.
- Deliver brand copy across all content channels.
- Contribute to the development and rollout of brand identity projects through conceptual thinking, naming, and verbal identity and messaging development.
- Ensure copy is in line with SEO requirements.
- Marrying commercial strategy with creative copy in order to achieve set brand objectives.
- Collaborate closely with stakeholders across the business to write concise, compelling copy across a wide range of channels.
- Develop tone of voice and create regular blog content for the e commerce platform.
- Ensure our ‘IN SCANLAN’ tone of voice is carried through all future collaborations.
- 2 - 3 years’ experience in copywriting, journalism, communications, content marketing or another related field and for many different channels/ formats.
- Qualification in communications, journalism or similar is desirable
- Excellent written and verbal communications skills, with a curiosity around what works and why.
- A strong eye for detail, comprehensive editing skills and an ability to write to tone.
- Experience in developing and implementing a strategic communication plan.
- Demonstrates clear decision making with excellent communication and problem-solving skills in all areas.
- Strong verbal and written communication skills.
- Ability to manage high workloads, tight deadlines and competing priorities with professionalism.
- Ability to identify, prioritize and deliver high impact initiatives.
Prior to commencing employment in this position, you will need to provide two references, full working rights and complete police check.