Manager, Awareness Media

DESCRIPTION

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THIS ROLE

You will report to the Director: Awareness Media APAC and partner closely with our JP based agencies to develop effective media plans that grow our brand awareness, consideration and engagement in Japan, meaning effective collaboration with the Brand & Content Marketing, PR and SAMBA teams to ensure a holistic communications approach is also a crucial part of your role.

ABOUT YOU
Success in this role requires you to be a self-starter with a curious mind who views media opportunities through an audience-first lens. Strong communication skills, experience in optimizing ways-of-working, the ability to manage your time well and to learn quickly in a dynamic environment will also be evident in how you work. You’ll thrive in a collaborative team culture where no one day is the same; your flexibility and priority management will ensure you have the right balance between day-to-day activities and longer-term projects. Being able to project manage complex tasks with cross-functional teams will be an important driver of your success, as will having an infectious passion for demonstrating the ROI of your plans.

Ultimately, we’re looking for someone who can help deliver a step change in our media execution and work effectively with internal teams & external agencies to think big, challenge the norm and drive the growth of Audible.

ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

As the Manager, Awareness Media, you will...
- Support the Director: Awareness Media APAC to develop and execute multi-channel Awareness plans that fuel new member growth. Key channels include (but are not limited to) TV, BVOD/CTV, Out-of-Home, Premium OLV, Social, Audio and Influencers
- Demonstrate expertise in the strategic role that the Awareness channels play in delivering to our business objectives, and proficiency in the planning and buying of these channels
- Be the primary POC on all executional components of our Awareness media plans, spanning implementation briefs to the media agency, managing agency response workflows, media plan approvals, and any required co-ordination between Awareness and Performance plans.
- Help drive full funnel thinking, in partnership with the Performance Team
- Co-ordinate test & learn plan execution across our Awareness investment to better understand marketing ROI
- Foster a positive and constructive relationship with our JP media agency teams as well as key local media partners such as Google, Meta, Yahoo and LINE
- Act as the main local interface between Awareness Media and Brand & Content marketing teams, and to manage campaign creative requirements & delivery
- Lead campaign reporting for Awareness media campaigns, and assist the broader Marketing & Media teams with recommendations on how to improve reporting processes
- Demonstrate a strong understanding of the Japan media landscape and an ability to capitalize on any new opportunities
- Play an active role in all relevant local JP business meetings (eg: WIPs, QBRs, etc) and proactively contribute where media expertise is required
- Own competitor monitoring & reporting
- With finance, own the Awareness media financial process, from PO approvals to monthly budget reconciliation and management of vendor invoicing reviews, as well as any annual budget-setting requirements
- Collaborate with performance channel managers, finance and other stakeholders in the preparation of regular reporting, as relates to media and marketing spend
- Be the POC on any JP reporting & process deliverables from the Global media team

ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our