Digital Marketing Manager

Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone. We are an extremely dynamic business, launching an incredible number and range of new products every year. We also firmly believe that our product ecosystem and portfolio of innovation set our brand apart. It is the creativity and diversity of the people who work at Samsung that has made us one of the world’s most innovative companies and our people continue to drive our innovation forward. We have a passion for what we do and we employ like-minded people who want to continue to foster an open and collaborative environment in our business and with our partners. The Opportunity We are seeking a highly skilled and motivated Digital Marketing Manager to join our esteemed Direct to Consumer (DTC) division. As a key player in transforming our consumer offerings and revolutionising performance marketing, you will spearhead our growth and acquisition efforts through exceptional audience-centric experiences. With a strategic mindset, you will drive "best-in-class" marketing solutions by leveraging data-driven insights and a deep understanding of the digital media landscape. Your ability to optimize audience strategies, enhance engagement, and achieve impressive traffic, conversion, and return on ad spend (ROAS) targets will be instrumental in your success. Collaborating seamlessly with cross-functional teams, you will execute comprehensive performance marketing plans, demonstrating your exceptional leadership and delivering exceptional business outcomes for our direct-to-consumer business. If you thrive in a results-oriented environment and are ready to shape the future of digital marketing, we invite you to join our team. Role and Responsibilities Strategy & Planning- Lead the development and delivery of online marketing plans, strategy, and 'Go To Market' programs- Implement key strategic pillars to drive online growth annually and by quarter- Build and update quarterly and annual plans, ensuring budget support and regular reviews- Ensure key stakeholders (internal, agency and HQ counterparts) are managed through every step of the strategy and planning process Digital & Marketing- Develop digital audience and content strategies that connect offsite journeys to onsite experiences- Monitor and analyse conversion and promotional effectiveness, including engagement, traffic, CPC, CPA, ROI, and CVR- Conduct campaign analysis, performance tracking, and optimisation- Collaborate with sales, product, and brand teams to stay informed about initiatives and campaign changes Commercial- Understand the Samsung business model and identify opportunities for our direct-to-consumer team, to increase sales uplift and revenue.- Plan, set, and deliver strong budget plans on an annual, quarterly, and monthly basis- Drive cost efficiencies in marketing spend and identify cost saving opportunities Operations: - Deliver projects and campaigns that are best in class across all categories- Act as the driving force for the DTC team, ensuring things happen- Accountable for delivering projects and campaigns on time and within budget- Communicate changes to stakeholders, manage expectations, adjust plans and budgets if needed Skills and Qualifications- Bachelor's Degree in Marketing Communications or related field; MBA in Marketing preferred- 5+ years of digital marketing experience across the marketing mix- Strong track record of driving business growth through marketing- Hands-on experience with performance media and optimisation- Proficiency in data optimisation techniques, AB testing, dynamic creative, and data triggers- Intermediate experience in utilising Google Analytics, Adwords, Adobe, Tableau or BI- Experience managing large budgets or P&Ls- Proven ability to build and manage relationships internally and externally - What sets us apart from the rest? - A global leader in all things innovation - this opportunity will fast track your career. You’ll be joining a talented team of energetic, passionate and hardworking people that are committed to the customer and delivering solid results. - We will give you the tools to help nourish your development, wellbeing and fast-track your career: - Want to be more active? We got you covered for discounts across selected gyms OR virtual fitness to workout at home. - Free on-site parking - We give great discounts across our products - We care about your personal development and have learning platforms & workshops available for you. - We got some pretty fun team-building events too Think you’ve got what it takes? Join us now and Re-Imagine Your Future LI-Mid